A Comprehensive Understanding of the Hot Traffic Game Co-Created by Telegram x TON|TrendX Research Institute

05/17/2024·8months ago

Recently, the game sector in the Telegram x TON ecosystem has been quite eye-catching. Don't underestimate this combination. Although the TON ecosystem is currently in the early stages, backed by Telegram's huge user base, it has enormous potential for development. Additionally, the TON Foundation has announced a series of Grant projects to support innovation in the fields of social Web3, games, DeFi, and more, providing strong support for project development. With substantial funding and the added traffic from Telegram, the Telegram x TON ecosystem games have recently been very popular, with both user base and project popularity rapidly growing. In this issue, we will share two easy and interesting hot games with everyone.

Click to Mine Game - NOTCOIN

"Listed on Binance," "Attracting 30 million users," "5 million daily active users," with these high-quality targets, NOTCOIN, a project that combines cryptocurrency and gamification elements, has quickly attracted a large number of users through the Telegram platform. This traffic star game project has rapidly attracted a large number of users due to its simplicity, lightness, and fun, becoming one of the highly active channels on Telegram.

Curiously, in the current Web3 game project landscape, why has NOTCOIN stood out and captured a large amount of user traffic? From multiple perspectives, the main reasons are as follows:

Simple and fun game mechanics: First, NOTCOIN possesses the basic conditions required for a "popular game." The gameplay is simple and profitable - users can earn virtual currency by simply tapping the screen on their mobile phones (Tap-to-earn). It is simple and lightweight - similar to a Telegram mobile game like a WeChat mini-program, it does not require an official cryptocurrency wallet, trading account, or transaction fees, increasing user participation, retention, and activity.

Diverse gameplay: In-depth gameplay, which is the core of the game. NOTCOIN includes team cooperation, point leagues, energy management, and referral rewards. These gameplay designs are clever, not only capturing existing users to improve retention rates, but also quickly spreading within the community and attracting new users to participate.

Community support and endorsement: NOTCOIN received public support from TON Labs and the TON Foundation from the beginning, which is equivalent to an endorsement for the project, increasing user recognition. After being listed on Binance on May 16, the brand endorsement effect will be further strengthened.

Natural customer acquisition channels: As an integration of Telegram and TON, NOTCOIN can maximize the use of Telegram's huge user base and easy access advantages, quickly acquiring customers at low cost.

Open-source code and fair distribution: NOTCOIN's game code is open-source, allowing developers to audit its operation mechanism, ensuring the project's transparency and fairness.

Fair token distribution: Notcoin's token distribution tends to favor the community and users, with 78% allocated to miners, 9% to the ecosystem fund, 5% for community incentives, and 5% for developers, with no allocation to investors, showing its emphasis on the community. Its token economic strategy also includes relinquishing ownership and a 0% transaction tax, greatly increasing the project's decentralization and fairness.

Meme attribute bonus: Current market trends reflect investors' increasing interest in meme coins and community-driven projects. NOTCOIN has meme attributes, catering to current market and investor preferences.

Technical support to increase project limits: TON's high-performance support, using a unique multi-layered multi-chain architecture, has improved network scalability and transaction processing speed, providing a technical foundation for NOTCOIN's success.

Team operations: The team actively operates on social media platforms such as Twitter and Discord, using interesting and eye-catching methods to promote the game's profitability and fun. They also promote the market in various ways, especially on the main Telegram platform, fully capturing potential users.

From the above reasons, we can see that the most important thing is actually the game itself, which is fun and profitable. In the fiercely competitive Web3 market, this project's irreplaceability is crucial. The driving force behind its market visibility - the support and endorsement of Telegram x TON - is also an indispensable factor for its success. After the ups and downs of the Bitcoin market, a simple and fun MEME game is indeed enough to attract various types of users. It has now been listed on the Binance platform, which may indicate that NOTCOIN's development has a certain foundation. However, there are still significant challenges ahead - the project's internal path planning needs to maintain retention and longevity, and the continuous pressure from external competitors.

Virtual Pet GameFi - Catizen

Catizen is a cat game built on the TON ecosystem, combining the metaverse, GameFi, and AI. The game has launched a revolutionary Play2Airdrop mode, allowing players to earn future airdrops while playing. Its hot trend is no less than NOTCOIN, and it is expected to become the next traffic star on TON. Since the beta test version was launched on March 19, 2024, Catizen has quickly become one of the most popular GameFi mini-programs in the Telegram x TON ecosystem. As of May 17, Catizen has attracted nearly 6 million players, with nearly 500,000 daily active users, 260,000 on-chain users, and over 2 million on-chain transactions, making it one of the fastest-growing projects in the Web3.0 ecosystem. The main reasons for its rapid growth are as follows:

Innovative game mechanics: Catizen combines multiple key concepts, integrating the metaverse, GameFi, and AI. It has innovatively introduced the play-to-airdrop mode, allowing players to earn future airdrops while playing. This mode not only captures the fun of the game but also the key to player retention - the game's additional benefits.

Launchpool mode: In the Catizen game, players can stake game assets to earn in-game points $wCATI through the Launchpool mode. This mode further enhances player participation and loyalty through rewards and incentives.

Emphasis on decentralized community and governance: Catizen values community building by providing governance tokens to loyal players, allowing them to participate in the game's decision-making process. This decentralized governance model increases player ownership and project transparency.

Experience of the project team: The development team behind Catizen, Pluto Studio, has been involved in Web2 mini-game development since 2018, with a wealth of successful experience in developing and distributing mini-games. The Catizen team has already signed contracts with 18 popular WeChat mini-games, gradually deploying the Catizen game platform using valuable chain transformation experience and rich experience in deploying the TON ecosystem.

Strategic partnerships: Catizen's seed round received investments from TON, Web3 Ventures, Mask Network, Y2Z, SecondLive, EMURGO Ventures, Moon Capital, and Initiate Capital.

Strong support from Telegram x TON: Catizen not only utilizes Telegram's huge user base resources to attract a large number of players through an easily accessible game platform but also leverages the advantages of the TON ecosystem, such as Telegram's native integration and USDT support, providing users with convenient payment and transaction experiences.

Multi-chain deployment to expand user base: Catizen has deployed Bots on multiple blockchains such as TON and Mantle, allowing the project to reach a wider user base and increase its visibility and usability in different blockchain ecosystems.

Marketing and promotion: Catizen is an official showcase project at important events such as the TON Hong Kong Summit and Token2049, increasing its industry visibility and reputation.

Clear future prospects and plans: Catizen has a clear future plan, planning to transition into a Telegram game platform and signing contracts with multiple popular mini-games, providing direction for the project's long-term development. Catizen will later transition from its Gaming Bot positioning to the third stage of its project development - the game Launchpool, empowering all loyal Catizen players and holders of its governance tokens.

Similar to the success of NOTCOIN, its game's fun and playability, as well as the support of Telegram x TON, have contributed to its success. However, unlike NOTCOIN, the Catizen team has a professional background in mini-games, making its game more competitive, especially in its clear and distinct future planning path, which undoubtedly increases the confidence of players and investors in the game. Even though it has not yet been listed on Binance, it has already raised a considerable amount of funds in its seed round. The future of Catizen is still being observed. With experience, funds, and a solid market foundation, will the story written in the Roadmap be realized? This is what investors care about; will the game continue to be updated and iterated to maintain its appeal? This is what players care about.

Conclusion

From the success of the two hot game projects mentioned above, it can be seen that the collaboration between Telegram x TON has outstanding benefits. Telegram provides a large user base and market, while the TON chain provides infrastructure and strong financial support. The choice of the track is also very clever, as it is easy and fun to access mini-games through Telegram, which also aligns with the project selection for the Telegram user profile. With this strong background, NOTCOIN and Catizen have gained player recognition and market attention due to the quality and uniqueness of their projects, soaring to great heights. You might as well experience these two hot mini-games yourself. In addition to entertainment, you may also earn a considerable amount of token rewards. Perhaps it could be the next hundredfold coin.

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