New Breaking the Circle Effect? Web3 Education Projects Worth Paying Attention to
In the crypto world, exchanges have long been responsible for most of the user education work: they allocate a portion of the transaction fees to invest in user education, achieving an ecological closed loop in the process of attracting and converting users. However, any industry needs to establish a mature entry and learning system, especially for the Web3 industry, which is still in its early stages and involves asset security. The user base of Web3, involving billions of users, is still very small compared to Web2, which means that Web3 still has a huge room for development. However, the threshold and difficulty for Web2 users to enter Web3 are not small, and Web3 education is one of the solutions.
Nowadays, the on-chain ecosystem is constantly exploding, and the learning needs of users are rapidly showing professional and systematic characteristics. Simple article popularization is far from meeting the needs of users. At the same time, the number of industry participants is showing an explosive growth trend: including technology or project enthusiasts and practitioners, etc., the continuous growth of these participants has also brought more demand for Web3 education.
Therefore, more and more Web3 education platforms have emerged in recent years, either providing systematic technical education courses, or establishing a Web3 learning system through gamification, or helping ordinary users to enter Web3 more conveniently, or providing Web3 practitioners. Now many top investment institutions have noticed the potential of the Web3 education track and have begun to increase their investment in this area, including the cooperation announced on May 18th between Animoca Brands and Hooked Protocol. Currently, Binance, DCG, A16z, Sequoia, and others have successively laid out in this track.
In previous articles, veDAO Research Institute introduced Binance's Web3 education protocol Open Campus. So what are the other projects worth paying attention to in this Web3 education track? This article will categorize and introduce the projects in this track into three categories.
Classification of Web3 Education Projects
At present, Web3 education platforms are basically composed of centralized and decentralized platforms. The advantage of centralized platforms lies in operation, while the highlight of decentralized platforms is the incentive system. Web3 education platforms can be roughly divided into three categories: general popularization, L2E (Learning to Earn) platforms, and course education.
General Popularization
Any user entering Web3 needs to understand basic industry knowledge such as concepts and project introductions, which are usually provided to users in the form of articles. Most of these platforms are launched by industry giants with the purpose of user attraction, and have a certain transaction orientation, but they have long maintained a good level of richness and timeliness in popular science information, which still has a great impact on users' learning of basic knowledge.
Binance Academy
Website:
Binance's open learning center, aimed at providing one-stop service for learning resources on encryption and blockchain to everyone. Learn about blockchain and cryptocurrency according to the schedule, and it's completely free. The academy aims to popularize blockchain information dissemination, allowing blockchain enthusiasts to learn and obtain blockchain-related knowledge independently. Binance Academy provides relevant educational courses in the form of articles and videos, solving the problem of fragmented blockchain and cryptocurrency content on the Internet.
CoinMarketCap Alexandria
Website:
https://coinmarketcap.com/alexandria
CoinMarketCap Alexandria is a cryptocurrency and blockchain education platform created by CoinMarketCap. The goal of CoinMarketCap Alexandria is to collect all information about cryptocurrencies so that anyone can find relevant knowledge about what they are interested in anywhere. It is an online knowledge base containing articles about cryptocurrencies and blockchains written by CoinMarketCap researchers, as well as annotations of cryptocurrency-related terms.
Bitwave
Website:
https://app.vedao.com/projects/80970b9bded5ef2808768022666238888caf9a426b2bb0951603c8dace32d80e
Bitwave is a provider of CPE and news for the crypto accounting and finance industry, with communication services for Web3, DeFi, accounting, and finance. It aims to connect thought leaders in the financial and accounting fields, as well as professionals working in or entering the crypto field.
In general, these education platforms are more like traditional content publishing platforms, but some platforms have begun to cooperate with projects to provide some rewards to users, such as Binance Academy providing new users with the opportunity to learn about blockchain knowledge and earn cryptocurrency, in the form of users watching video courses and then obtaining rewards through quizzes. If this form is further combined with the economic model of Web3, it is the current L2E education platform.
L2E Platforms
Learning to Earn is a popular learning method in the crypto field recently. These L2E platforms act as a bridge between crypto projects and users, with crypto projects providing cryptocurrency and interaction requirements, and L2E platforms creating tutorials according to their requirements, allowing users to learn and earn cryptocurrency or NFTs based on the tutorials.
Alchemy University
Website:
https://app.vedao.com/projects/10ac5f2dfe4b352c4cf32c89ada261dc64e053f48183d6280f473ed017044cd3
Alchemy University is a Web3 learning platform launched by blockchain development platform Alchemy in cooperation with its acquired education startup ChainShot. The training camp includes cryptography, Solidity development, smart contract security, proxy contracts, delegate calls, etc. It is both a Web3 development course and a complete ecosystem for building skills and networks.
Learnoverse
Website:
https://app.vedao.com/projects/38d505c2a9e67857161f98904f3869526c26e4cac80c46b3e7e841a5d2efe47a
Learnoverse is an education metaverse platform launched by BitDegree. It seeks to use blockchain to issue scholarships, store teaching video content, and provide certificates. Learnoverse focuses on crypto and blockchain education, planning to build its own crypto learning metaverse with the Learn & Earn system, providing crypto-native educational concepts for learners, lecturers, crypto companies, and influencers in various roles.
Hooked Protocol
Website:
https://app.vedao.com/projects/11d608f99178706e6d448f125dcf7e6e84af533318507bd472aebb466a98f344
Hooked is a Web3 education project that helps more non-crypto users enter Web3 by providing immersive, gamified, and social learning experiences. It is the 29th project launched by Binance's Launchpad. Hooked starts from the education aspect to encourage more users to start their Web3 journey. This protocol provides a gamified learning experience and incentive design to achieve large-scale adoption of Web3. Hooked Academy provides intuitive video education solutions for Web3 users, and also develops its community through a social recommendation mechanism.
Questbook
Website:
https://app.vedao.com/projects/29544104cf23a8f31183cf43aa1c09e7cbbea511100d1a0fe4f65ee82c8bbea7
Questbook is a tool for Web3 builders to provide donations and bounties, and has also launched a decentralized academy to help developers learn coding in Web3, covering free coding knowledge on Ethereum, Solana, NEAR, and Polygon, and NFT rewards can be obtained after completing tasks.
Open Campus
Website:
https://app.vedao.com/projects/b0d1c3ce28ca7a5f59b015e217944f42d465b5ef071959c4ff38d6610ad920b1
Open Campus is a platform that combines educational creation with blockchain technology, allowing educators to create and share their innovative teaching materials, and students can choose the corresponding materials to study according to their needs. Its features include community creation, ownership, and promotion of content they want to know about worldwide, and educators can earn income and gain recognition from learners and the platform for their contributions through this protocol. For more details, refer to:
Course Education
In the past, most crypto practitioners adapted to job requirements through self-study, which was difficult and inefficient. Developers usually exchange technical knowledge in specific forums, and marketers, content creators, etc., are also distributed in various small circles. Subsequently, some universities offered open crypto courses, such as Princeton University, Massachusetts Institute of Technology, and Stanford University, which were widely welcomed due to their forward-looking and practical nature, and cultivated a large number of student teams of blockchain developers. Meanwhile, Web3-native course education platforms have begun to emerge, offering professional and systematic skill courses to help users seek job opportunities in the industry.
Blockchain at Berkeley
Website:
https://app.vedao.com/projects/d899f8764e6d448493e2c29de937ef68e9fd06c83db96c92584243579a7463df
Blockchain at Berkeley is a student organization at the University of California, Berkeley, founded by the Berkeley Bitcoin Association in October 2016, and launched the world's first undergraduate accredited blockchain course. Blockchain at Berkeley's courses include blockchain basics, blockchain development, blockchain technology, and Bitcoin & cryptocurrencies, etc.
DeSchool
Website:
https://app.vedao.com/projects/d25729ac0a184af1f55908e88c9b3e5beb101501ca85d88c0b64f560a1b8e5be
DeSchool is a Web3 online education infrastructure incubated by SeeDAO, and its instructors can use the tool to issue SBT education credentials to students who complete the course, and Web3 organizations can also use the tool to simplify community education processes. In the future, DeSchool plans to launch on-chain education resumes and on-chain education certification programs, aiming to become the Coursera+LinkedIn of the Web3 era.
Blockchain Academy
Website:
https://app.vedao.com/projects/0274ef6cf982428906e33506884d921b52ea1ecc4cf6b112375a459866f53072
Blockchain Academy is a non-profit organization under Talentre, a Web3.0 education platform jointly initiated by the Hong Kong University of Science and Technology Crypto-Fintech Lab, aiming to impart Web3.0 knowledge and skills to users. The website covers learning, activities, BuildCamp, and hackathon sections.
Web3 University
Website:
https://app.vedao.com/projects/3f4e7b254061fbe85dfc67e39ebba915bbd5ef2fc121c503aec63cc172c59d89
Web3 University was launched at the end of 2021, and is a Web3 education platform for developers, targeting developers who want to learn how to write smart contracts, mint NFTs, and build scalable end-to-end DApps. Web3 University's partners include Alchemy, a16z, Pantera Capital, Arbitrum (Offchain Labs), Polygon, OpenSea, etc.
Encode Club
Website:
https://app.vedao.com/projects/b152b80efd0c1c5cc78a885353a7004e2bc7cd53ab7325ec85663b833f3d46ed
Encode Club is a global blockchain education platform and developer community, aiming to promote the development and learning of blockchain globally. It provides a large number of blockchain education resources for learners and provides opportunities for startups through hackathons. In May 2022, Encode Club completed a $5 million financing led by Galaxy Digital and Lemniscap.
LearnWeb3
Website:
https://app.vedao.com/projects/5a9bd2d45b2094707e5714e1dcb41dfeb48c2c0065347fb1d1414838cb7e1c76
The Web3 developer education platform LearnWeb3 mainly targets developers, providing a series of courses from knowledge introduction, dapp construction to security prevention, and specifically tailored tutorials for public chains such as Celo, Flow, etc. The project received a $1.25 million seed round financing from IOSG Ventures and Balaji Srinivasan last September.
Conclusion
Although Web3 education platforms are beginning to receive attention from crypto companies and investors, they still face issues such as balancing learning modes and incentive mechanisms, improving users' industry awareness, and achieving ecological positive feedback loops. However, with the expansion of the crypto market and the refinement of user needs, Web3 education platforms still have a lot of opportunities and play an important role in promoting Web3 knowledge popularization and attracting more users.
Overall, the L2E model may become the mainstream framework for Web3 education platforms, allowing project parties, platform parties, and users to achieve a win-win-win effect, and it is also easier to achieve the migration from Web2 to Web3; course education platforms have systematic courses, which are more attractive to users with clear learning needs, and their development model will be healthier and more sustainable. Essentially, Web3 education is the bridge linking Web2 and Web3, thereby driving Web2 traffic into Web3. The Web3 education track is still in its early stages, and the leading protocols have not yet emerged. Whether this track has the opportunity to form a large-scale breaking the circle effect is something to look forward to.
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