The wise should make use of Web3 task platform tools

With the development of the Web3 industry, the number of users and project parties is continuously growing rapidly, and the competition is becoming increasingly fierce. How to stand out in the competition, choosing the right tools is key. As the saying goes, to do a good job, one must first sharpen one's tools. The wise should make use of external forces. Whether users and project parties learn to make good use of Web3 task platform tools, they will achieve twice the result with half the effort.

I. Introduction to web3 task platform

The main business of web3 task platforms is to provide tasks such as following project party social accounts, answering questions, on-chain operations, and task rewards. Users can earn points, NFTs, and token rewards after completing tasks. Web3 task platforms play a role in Web3 entry education and connecting users with project parties. Web3 task platforms started in 2020 when the Web 2 social media marketing service provider Gleam.io began to provide services for the web3 industry. Subsequently, a large number of web3 task platforms emerged. After two to three years of development, web3 task tools have appeared in hundreds of projects and are becoming a new traffic center in the encrypted world.

II. How users can make use of web3 task platforms

• Web3 task platforms generally provide a relatively good user experience, and some platforms are also quite interesting, with relatively simple and easy operations. Therefore, for web3 newcomers, it can be used as an entry point for on-chain operations, learning basic knowledge of the web3 industry, and understanding and learning about projects or communities.

• For experienced web3 practitioners, through the Web3 task management platform, they can come into contact with and understand various projects and communities on the same platform. Some platforms also have project or community classification and filtering functions, saving users a lot of time and effort in finding high-quality projects that interest them.

• For users who participate in airdrops to earn profits, completing tasks on web3 task platforms can earn corresponding rewards, such as NFTs, POAP, airdrop qualifications, token rewards, etc. The cost and risk involved are relatively low, making it a high-level airdrop aggregation website.

• In addition, users can accumulate their on-chain and off-chain activity proofs through tasks on web3 task platforms, which is beneficial for building their personal Web3 identity and creating their personal web3 reputation.

III. How project parties can make use of web3 task platforms

• Project parties can attract users on the platform to participate in tasks and achieve publicity goals by issuing tasks and providing rewards. For new projects in the early stages of development and with a low number of fans, leveraging the traffic effect of the Web3 task management platform can achieve relatively better marketing results. For mature project parties, they can conduct more activation and retention activities, as well as new user acquisition activities.

• Publishing tasks on web3 platforms is relatively simple and effective for project parties. They can quickly complete a significant Web3 operation activity, increasing the user base and usage of their projects and products.

• Many web3 task platforms have user on-chain and off-chain data analysis functions. Project parties can select real users based on the platform's data and distribute rewards, preventing airdrops to invalid users and preventing Sybil attacks, achieving precise marketing.

• Project parties can initiate joint marketing activities with other projects or communities on web3 task platforms.

• Web3 task platforms have beautiful, multi-dimensional, and refined data dashboard display panels. Project parties can understand the effectiveness of their activities (conversion rate), whether the user portraits reached are accurate (activity level), whether the activity task settings are reasonable (completion rate of each task), and more. They can dynamically adjust their operational strategies.

IV. Six major web3 task platforms

The current web3 task platform tools can be said to be in full bloom. In terms of commonalities, they are all task-based marketing tools and web3 user growth tools. However, each platform has its own focus and emphasis. According to the platform's focus, they can be divided into three categories: traffic, education, and segmented verticals. According to the different business model focuses, the platforms can be divided into three types: to C, to B, and to C+to B. VeDAO has selected 6 representative projects from the race to provide a brief introduction.

4.1 Galxe

Galxe, formerly known as Project Galaxy, is currently the largest Web3 task platform. As of June 24, 2023, it has cooperated with over 2700 project parties/communities, launched over 10,000 tasks, and has over 11 million Galxe ID users. Galxe allows project parties to issue NFTs on the platform, and eligible users can obtain Mint qualifications. Project parties can also provide customized services through the platform's data credentials. Users can see tasks posted by various projects on the platform and can find potential airdrops, participate in community activities, and discover new projects.

Galxe has built its own digital identity credential Galxe ID and on-chain mark OAT. Through the analysis of on-chain data, it has labeled different users with various tags. For each Quest, a Credential set will be generated, which can be exported as a whitelist to third parties for applications (such as token distribution).

The tasks launched by Galxe are mostly specific project tasks, mainly involving following project party tweets, retweeting, joining Discord, and on-chain interactions. The rewards obtained by users for completing tasks are mainly OAT (on-chain achievement NFTs) and other NFTs, some of which can be sold. The tasks are numerous and relatively cumbersome, not suitable for Web3 entry education, but suitable for airdrop hunters and advanced players to accumulate on-chain interaction records. The platform's business model leans towards to B and belongs to the traffic category.

Galxe also has a real person verification module: Galxe Passport. Users can forge an SBT after providing KYC information, which is also Galxe's measure against Sybil attacks. Galxe Credentials are user interaction credentials, automatically granted to users by reading their on-chain and off-chain interaction records.

4.2 Zealy (formerly Crew3)

Zealy is a platform that focuses on promoting communities, with the main goal of helping web3 communities grow continuously. Zealy is positioned for development using Web3 Discord and has a high social attribute. There are many community activity templates, including daily check-ins, content creation, and invitation tasks. Compared to other platforms, Zealy is more focused and has clear classifications. The platform also has a ranking system. In Zealy, some project tasks require writing articles, providing screenshots as proof, and inviting others, in order to filter out many automated users and ensure user authenticity.

The tasks provided by the platform are mostly specific project tasks, where users follow project party tweets, retweet, join Discord, and register project accounts. The rewards provided are tokens, NFTs, whitelist, etc. The tasks are mainly designed for project party marketing and customer acquisition, so the platform's business model also leans towards to B and belongs to the traffic category.

4.3 QuestN

QuestN (formerly Quest3) is a Web3 task activity platform incubated by Hogwarts Labs and is one of the GRT14 donation projects. The platform is a Web3 task credential platform with a feature of serving long-tail B-end users. In most mainstream task credential platforms, such as RabbitHole and Galxe, only B-end customers with a certain scale can publish tasks through platform screening. However, QuestN does not set a threshold, allowing small B-end customers such as KOLs, communities, DAOs, etc., to publish tasks. However, to ensure the quality of B-end customers, the platform also requires binding official websites, social accounts, etc. For tasks that provide token rewards, the B-end customers are also required to deposit the reward tokens into the treasury in advance, serving as a capital verification.

The tasks provided by QuestN are mostly specific project tasks, where users follow project party tweets, retweet, join Discord, register project accounts, etc. The rewards provided include tokens, NFTs, whitelist, etc. The tasks are mainly designed for project party marketing and customer acquisition, so the platform's business model also leans towards to B and belongs to the traffic category.

4.4 Layer3

Layer3 has designed a "New to Web3" series of tasks, guiding users through on-chain interactions in the fields of Layer2, DAO, DeFi, NFT, etc., and users can earn NFT and experience rewards upon completion. The NFTs obtained from completing tasks can also be sold, but the prices are generally not high. It also provides specific project tasks, mainly involving on-chain transactions, staking, adding liquidity, etc. Unlike Galxe, these tasks are relatively easier and most do not have a minimum transaction amount requirement. Interactions worth 1U can also complete tasks, and task guidance is provided, making it more friendly to Web3 beginners who do not want to spend too much money. Project parties mainly aim to acquire customers and will also cooperate with various interaction platforms. Project parties need to pay a certain fee to the platform and provide certain incentives to users, which may be airdrops or other incentives. Therefore, the platform's business model is a combination of to B and to C, and can be classified as an educational project.

4.5 RabbitHole

RabbitHole is a well-established decentralized on-chain incentive interaction platform. The current product is divided into two categories: the web3 new user education platform Skill and the advertising placement Quest. The Skills category currently has four types of Skills: Layer2, DAO, DeFi, NFT. The tasks to be completed are mostly basic Web3 on-chain operations. Detailed tutorials are provided for each task. After completing these tasks, users will receive a non-transferable "Intro to L2" NFT.

The other category is Quests, which are mostly interaction tasks published by individual project parties. In addition to rewarding NFTs, some Quests also reward project tokens, but tasks rewarding project tokens usually require BrightID real person verification to prevent Sybil attacks.

Overall, RabbitHole provides detailed Web3 on-chain operation entry education, suitable for novice users, with relatively weak cooperation with project parties. RabbitHole announced the completion of a $18 million Series A financing round in February 2022, led by Greylock and TCG Crypto. The business model leans towards to C and can be classified as an educational project.

4.6 TaskOn

TaskOn is a Web3 task collaboration platform dedicated to the marketing and operational growth of Web3 projects. TaskOn is part of the Moonbeam series of applications. The platform can provide some automation functions to reduce operational processes. For example, API-Verified can help automatically verify whether participants have performed specific product operations. The platform also has an automatic reward function, which can immediately issue rewards on behalf of the organizer after the activity ends. All the organizer needs to do is create the activity and deposit enough rewards (tokens or NFTs) into their TaskOn account. TaskOn can also create activities for the organizer, further reducing the organizer's operations. Among the current Web3 task platforms, TaskOn is one of the platforms with simple and easy-to-use functions and fast development. It has a series of anti-bot measures and is currently one of the platforms with the highest real user rate (up to 92.9%). The platform's business model leans towards to B and belongs to the traffic category.

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