Deep Analysis Gomble Games: How does Web3 casual gaming drive mass adoption?

Summary of key points

• Web3 is still difficult to achieve large-scale adoption. Meme coins proved interesting performance attracted public attention, but the speculation-driven craze quickly subsided.
• Casual games are an effective carrier for the popularization of new technologies. Gomble Games seamlessly integrates Web3 functions into gameplay and quickly acquire customers through simple games such as Eggdrop.
• A complete ecosystem including GOMBLE SQUAD, GOMBLE BUILDERS and token reward system has been built, providing economic incentives for Web3 users and creating a zero-technical threshold for Web2 users.

**1. The road to popularization of Web3: The road is long and

difficult**

Large-scale adoption has always been the core goal of the Web3 industry, but substantial user growth has not yet emerged. Technological advances such as account abstraction and transaction acceleration have lowered some thresholds, but have failed to significantly increase the number of active users.

The recent Meme coin boom represented by Chillguy, Chillguy and Trump has temporarily activated public interest, but on-chain data platform Moonshot shows that most $Trump investors suffered losses and quit shortly after their first purchases—either passively or completely left the ecosystem. This speculative entry and rapid exit pattern contributes little to long-term growth and may even damage public perception.

To achieve true popularization of Web3, the industry's focus must shift to users' continuous value perception - surpassing short-term financial returns and establishing a user base with stable participation.

**2. Casual Games: The Bridge to the Popularization of New

Technologies**

Games have always been the pioneering force in the popularization of new technologies. In the PC era, MUD games guide users to adapt to unfamiliar interfaces and network environments through interesting gameplay.

 Source: \"Fruit Ninja\", \"Temple Escape\", \"Angry Birds\"

In the era of smartphones, intuitive casual games such as "Fruit Ninja", "Temple Escape", and "Angry Birds" have attracted a wider and diverse user base than MUD games in the PC era. These works have become a key catalyst for technological diffusion, guiding users to experience touch screens, gyroscopes and other mobile characteristics without complex explanations, and realize technological acceptance through pleasant experience.

 Source: Pokémon Go

Augmented reality technology follows a similar path. "Pokémon Go" allows players to interact with digital characters in real-life scenarios, bringing AR into daily life without understanding the underlying technology. As a "experience tutorial" of new technologies, casual games have always been an effective tool to drive large-scale adoption by simplifying complex systems and providing intuitive value.

This principle also applies to Web3. Casual games provide low-friction ecological portals, short-term and simple mechanisms that allow users to explore Web3 with minimal risk. Although Meme currency trading is similar and easy to use, it is driven by speculation. Participants often seek to make quick profits and then exit quickly. On the other hand, although hardcore Web3 games have technical depth and rich content, their complex introductory processes and long time-consuming gameplay limit the attractiveness of the public.

Casual games fill the middle ground, with accessibility and continuous participation, becoming a pragmatic path adopted by Web3 on a large scale.

3. Gomble Games: Use casual games to deliver Web3 fun

Gomble Games (GOMBLE) is leading the integration of Web3 and casual gaming. The company originated from the blockchain division of Korean game studio 111 Percent, which has launched global hits such as "Random Dice" and "Lucky Defense". Based on this foundation, GOMBLE is committed to promoting Web3 adoption through an easy-to-reach, highly engaged gaming experience.

 Source: Gomble Games

GOMBLE adheres to the core principle: conveying fun. Web3 features are integrated into gameplay in a way that does not interfere with the gaming experience, and this strategy has been strongly supported by the market. In 2024, GOMBLE completed over US$10 million in financing from YZi Labs (formerly Binance Laboratory), Spartan, Hashed and other institutions.

 Source: Gomble Games

GOMBLE has proved its execution ability: in 2024, it launched casual games such as "Merge Lion" and "Rumby Party". Its Telegram platform game Eggdrop attracted 300,000 users in two days after its launch, with monthly active users quickly exceeding 3 million, daily active users reaching 600,000 and maintaining a high retention rate. Players highly praised the game quality and comprehensive experience of Eggdrop, showing outstanding gameplay and participation advantages in Telegram games. Through Eggdrop, GOMBLE proves its ability to design high-performance, highly sticky games in the Web3 ecosystem.

**4. Gomble’s advanced strategy: from game development to ecological

construction**

GOMBLE is moving beyond game development to build a complete Web3 ecosystem. Its strategy achieves long-term participation through an architecture that connects users, developers and content holders. The key is to understand the advantages and limitations of casual games . Although it lowers the entry threshold, it often faces challenges with short life cycles and high user churn. GOMBLE uses Web3 technology to create value outside the game and transform short-term game behavior into long-term relationships.

This model is like designing a theater backstage system and managing a troupe to ensure continuous production of successful repertoire. To realize the vision, the company operates: 1) Social gaming center GOMBLE SQUAD; 2) Developer platform GOMBLE BUILDERS; 3) Native token $GM. The three will work together to build a sustainable Web3 ecosystem to realize the vision of users creating content and sharing rewards.

4.1 Social Game Center: GOMBLE SQUAD

Source: GOMBLE SQUAD

This module introduces a mechanism for teaming up to 10 people, strengthening social attributes through collaborative tasks, team rankings and reward sharing. Analogizes team sports, transforming individual games into collective achievements, and increasing the duration of participation by rewarding collective participation.

 Telegram-based GOMBLE SQUAD interface, source: Gomble Games

During the testing phase, the Telegram version of GOMBLE SQUAD test version showed strong appeal: users formed nearly 50,000 teams and generated more than 560,000 interactions. After applying squad tasks in Eggdrop, the daily retention rate based on weekly data increased by 7% on average, and competitive elements such as rankings increased the average spending of paid users by about 6.7 times.

GOMBLE achieves on-chain expansion through the "Squad Proof (PoSQ)" mechanism. Unlike traditional Web3 that emphasizes individual transactions or asset holdings, PoSQ, as a new type of social data record verification team interaction, allows developers to obtain socially driven user data, players can verify the contribution at the squad level, and support transparent reward distribution based on collective performance.

GOMBLE plans to extend the system through native mobile applications, extending from game mechanics to reward centers that connect digital and realistic activities. Although specific features have not been disclosed, the collaboration architecture has opened up new possibilities—such as a "squad marathon" that integrates member steps, or a location-based team check-in challenge.

Through this model, GOMBLE aims to create an intuitive portal for Web3 native users and the public, driving scale adoption with a low friction mechanism.

4.2 User-driven development platform: GOMBLE BUILDERS

The platform allows users to directly participate in game development and obtain rewards. It is designed for casual games with short development cycles and simple mechanisms, and is in line with community-driven iterative experiments.

 Source: Gomble Games

Based on the experience of casual game development, GOMBLE has built a system where user feedback directly affects game design. The first phase of the trial will introduce IP content selected by the community vote, and have reached a cooperation with the blockchain IP protocol Story.

For example: Pudgy Penguin NFT holders can propose character skin IP. After the community votes, GOMBLE will visually adapt and add it as a game asset. Paid content revenue is shared with NFT holders, and proposal submitters and voting users are rewarded together.

GOMBLE plans to expand the Builders function, and future updates will launch tools that support users to participate in game creation and monetization. Through open development to the community, GOMBLE aims to extend the life cycle of casual games while enhancing creative diversity in categories.

4.3 Incentive Drive Flywheel: GOMBLE Token Economy

Rewards are not the end of the user's journey, but the starting point. Rewards stimulate initial participation and translate into continuous activities and contributions, and blockchain technology makes the model more reliable and measurable—transparent records verify each action.

GOMBLE designs a token economy that connects players, developers and communities: players earn tokens through games, and record high-quality user data on the chain; developers accurately locate users, optimize operations and place personalized rewards based on this. This feedback loop is not feasible in traditional games - the data is split by platforms such as Google and Facebook, resulting in limited insights from developers and rising marketing costs. GOMBLE subverts this model, handing over data ownership to developers and users, and converting it into shared assets that drive participation.

GOMBLE also rewards community contributions. In the traditional ecosystem, players who provide feedback have almost no return, while the platform has exclusive value. GOMBLE changes this dynamic, directly rewarding contributors with tokens, and establishing a clearly aligned incentive and sustainable participation architecture. This mode inherits the precedent of StarCraft map editor and Steam Workshop, but achieves transparency, ownership and structured upgrades through Web3. GOMBLE not only invites users to play, but also invites them to build an ecosystem and share value.

5. Gomble’s Challenges and Popularity

In the early stages of smartphones, casual games helped the public become familiar with mobile technology, and their simple and intuitive gameplay reduced the learning curve and accelerated the development of the application ecosystem. GOMBLE is now committed to reproducing this path in the Web3 domain.

The team has proven execution in the casual gaming field: LaunchPool attracted more than 2 million new users through Telegram squad for two weeks during the two weeks. But the initial results are not enough to ensure success, and the continuous output of "interesting games" is the key to success. The parent studio 111 Percent has achieved qualitative change through popular products such as "Random Dice", and GOMBLE also needs phenomenal games to support its token economic structure.

Unlike the traditional model that relies on a single product, GOMBLE, as an ecological builder, cooperates with external developers, studios and Web3 projects to expand its influence and increase the probability of breakthrough success. This collaboration strategy strengthens long-term prospects.

Casual gaming is still the most pragmatic tool to achieve large-scale adoption of Web3. History has proved that games bring new technologies to mainstream users through intuitive experience. GOMBLE is now at the intersection of games and Web3. If it is successfully broken, it may open a new wave of popularization driven by game fun rather than speculation.

Original link