Dialogue with Sarah, head of business of BNB Chain BD: The market layout is against the market and the market is sluggish. It is a good time to find and support "quality projects"

_ Guest: Sarah_ , BNB Chain BD Business Leader

Interviewer: TB, Fairy , ChainCatcher

In 2018, Sarah attended an ordinary offline party in Hong Kong, and this party changed her life trajectory. When she first heard the concept of "Bitcoin as a peer-to-peer electronic cash", it seemed like a lightning flashed across her mind, instantly giving her a new understanding of the future financial system. This moment ignited her interest in the crypto world and became her starting point for her to enter the blockchain field from the traditional industry.

Today, Sarah is the BD business leader of BNB Chain, active in a team of one of the world's largest public chain ecosystems, and is committed to promoting in-depth collaboration between developers, project parties and infrastructure.

During the 2025 Hong Kong Web3 Carnival, ChainCatcher was honored to have an in-depth conversation with her. When talking about the current industry situation, she bluntly stated that although macro policies bring uncertainty and the industry may face volatility, she believes that this is an excellent time for innovative projects to emerge. In her opinion, the market may cool down, but innovation will never be frozen, and real value will quietly grow in the cold winter.

This is also BNB Chain's philosophy: when the market is sluggish, we must go against the trend and support entrepreneurs. For example, the recent incentives for 100 million US dollars incurred, offline MVB incubation and investment activities, etc. This interview will conduct in-depth discussions on BNB Chain's ecological construction, growth strategies, Meme ecological support plan and future plans.

Sarah 's Web3 Road: Starting with Bitcoin philosophy

ChainCatcher: How did you first come into contact with Web3? What important personal experiences have you had before?

Sarah: After I finished my studies in Hong Kong, I first entered a traditional industry and worked in some major factories, such as Alibaba. The real entry into the crypto industry actually stems from an accidental opportunity. At that time, I participated in an offline event in Hong Kong and was first exposed to the concept of "Bitcoin as peer-to-peer electronic cash", which shocked me very much. I think this idea is not only cool, but it also has the potential to really change the world.

With this curiosity, excitement, and even a certain degree of faith, I began to gain an in-depth understanding of the crypto industry. When I first entered the industry, I was particularly eager to figure out the underlying architecture of the entire blockchain network, such as how Layer1 works. Therefore, I often study the top projects on the market, especially those Layer1 projects that focus on underlying technologies.

During this process, I had the honor to join the NEO project, which was to officially enter the crypto industry in 2018 and began to participate in Layer1 and ecological construction related work. By 2023, I joined the BD team at BNB Chain. The team was not big at that time, and later, for the past two years, I have been responsible for the expansion of Layer1 ecosystem and Web3.

It can be said that I entered this industry because of the concept of Bitcoin and have been focusing on the development of Layer1 and Web3 for many years. To this day, I am still full of faith and enthusiasm for this industry, especially its underlying technology.

**Opportunities in a downturn: Looking for super projects and

developers**

ChainCatcher: How do you view the survival and development of projects amid market downturns and political uncertainties?

Sarah: I think even in a bear market, there will still be hot spots and opportunities. In the trough period, projects are prone to appear out of the circle because people pay more attention to fresh content.

Therefore, we think that the present is actually a good time to layout. On the one hand, the valuation of excellent teams and projects is more reasonable, which is conducive to us to support and incubate them; on the other hand, if the project can accumulate for a long time and have clear ideas at this time, it is easier to gain attention and achieve breakthroughs in such a market stage. It can be said that this is a window to find “super developers, super projects and super ideas.” And we will continue to discover and support these opportunities with an open attitude.

**Multi-chain wrestling Meme ecosystem, how can BNB Chain achieve

differentiated advantages?**

ChainCatcher: Other public chains such as Solana and Base are also promoting Meme ecological competition. What are their advantages? In comparison, what are the unique advantages of BNB Chain?

Sarah: The advantage of Base is that it gathers many local developers in Europe and the United States, which is also very beneficial for them to build an ecosystem and promote application development.

From our own perspective, we are also actively expanding the North American market, such as continuing to promote cooperation with American institutions through offline activities and recruiting local teams. At present, the results have been shown. For example, VanEck's application for BNB ETF and Coinbase advanced's launch of BNB perpetual contracts are important progress under our continued promotion. We hope that BNB can achieve circulation and exposure in more North American scenarios, and further penetrate through developer ecology, hackathons and other forms.

Regarding Solana, SOL's previous price surge has brought huge market impetus and has formed a wealth effect and active user base on-chain.

BNB Chain has these outstanding advantages on the Meme track:

The first is the continuous liquidity incentive plan. We have been promoting various incentive mechanisms to create a better startup environment for assets. For example, the previous liquidity incentive of $4.4 million. This is crucial for meme projects, and being able to obtain initial liquidity support is the key to attracting community attention and user participation.

Secondly, BNB Chain itself has a relatively solid on-chain liquidity foundation. Currently, BNB Chain's TVL is about US$7 billion, and the overall DeFi infrastructure is relatively mature. At the same time, we have also established close cooperation with multiple wallets to ensure a smooth transaction experience.

In addition, support on the CEX channel is also one of our advantages. We maintain close cooperative relationships with many centralized exchanges, and many meme projects have gained a certain popularity on BNB Chain, and relevant exchanges will actively launch these assets.

ChainCatcher: The popularity of the former Meme projects on BNB Chain has declined. Does BNB Chain have a "revitalization" plan or support strategy to help them reactivate the vitality of the community and market?

Sarah: One of the important moves we are currently promoting is the “$100 million permanent liquidity support program” , which is not just for meme projects, but for all types of assets. As long as the project is listed on CEX, we will provide it with certain liquidity support on the chain. We believe it will bring a significant improvement in the on-chain liquidity and overall activity of assets.

In addition to liquidity incentives, the continuous creation of ecological popularity is also part of our attention. Whether it is offline, various activities we frequently organize in Hong Kong and other places, or online content voice and community operations, we are continuing to create topics and attention for the BNB Chain ecosystem.

As long as the ecology remains popular, various projects have the opportunity to be seen and become popular. We hope to provide developers and projects with a soil with growth potential and communication effects through the dual-wheel drive of liquidity incentives and ecological popularity, and continue to stimulate innovation and vitality on the chain.

**Behind the ecology surge: BNB Chain’s builder perspective and strategy

evolution**

ChainCatcher: What are the main tasks of your team? What are the challenges or achievements that impress you?

Sarah: On the BNB Chain BD team, we are mainly responsible for three aspects of work. First, support the development of the developer ecosystem. The second is to establish and maintain cooperative relationships. The third is in-depth project incubation and resource matching.

Our team has actually experienced many challenges, including personnel changes, market environment fluctuations, and feedback from external developers on the ecosystem. For example, the MEV issue some time ago affected the trading experience of some users, which is a direction that needs to be faced and improved for the entire team, especially the BD team. In the process of constantly solving problems, we are also continuing to learn and grow.

ChainCatcher: The BNB Chain ecosystem has shown a recovery trend recently. What efforts have the team made? What key decisions have been made correctly?

Sarah: The recovery of the BNB Chain ecosystem some time ago made us deeply feel that the power of the community is very powerful. We observed that once the popularity rises, the community will do a lot of things spontaneously -from looking for various communication angles to continuously creating new hot topics of discussion, the whole atmosphere is very active.

In this process, our team has also been actively promoting various incentive plans, hoping to bear this wave of popularity and the enthusiasm of developers. At the same time, we are also continuing to promote long-term incubation projects like MVB. Taking MVB Season 9 as an example, both the number of registrations, the quality of the project, and the overall popularity of participation have been significantly improved.

This shows that while the market is recovering, there are indeed a number of truly potential projects and ideas in the bud. We also hope to keep them on BNB Chain through these plans and become the core force for long-term development.

In addition, we have been maintaining close cooperation with various infrastructure service providers in the ecosystem, such as exchanges, wallets, cross-chain bridges, etc. Our goal is to help projects within the ecosystem complete the complete process from early development to asset issuance and then subsequent circulation. On the one hand, we will support projects to issue assets natively on BNB Chain; on the other hand, we will also assist them in asset circulation and trading in more liquid scenarios.

ChainCatcher: How effective is this series of processes currently?

Sarah: We have observed several positive trends recently. First of all, some good new projects and creativity are being born and implemented in the BNB Chain ecosystem, and the activity of developers has been significantly improved.

Secondly, we had a stablecoin-related activity some time ago - the incentive plan for stablecoin transfer 0 Gas fees, which also brought about a significant increase in the use of stablecoins on BNB Chain. At least 6 new stablecoins have been selected for native issuance on BNB Chain this year. This indirectly reflects that it is indeed gradually attracting more developers and project parties to join in.

Not only the newly-entered Web3 teams, but also some projects that were originally launched on other chains have begun to migrate their projects to BNB Chain. We also truly feel that the number of project parties and founders who come to us to communicate and seek cooperation has increased significantly.

ChainCatcher: How does BNB Chain plan to build a more sustainable ecosystem in the future to ensure the long-term retention and development of users and projects?

Sarah: We believe that the future of Web3 will definitely be more than "stock competition". The real opportunity comes from incremental users, and these incrementals are often accompanied by new technological paradigms, new asset forms and new gameplay innovations. Just like the DeFi Summer, the NFT boom, and the rise of GameFi, these "from 0 to 1" breakthroughs are all new narratives that emerged at key nodes.

From an infrastructure perspective, one of our key goals in 2025 is to comprehensively improve the performance of BNB Chain. Specifically, our technology roadmap clearly proposes that the BSC (smart chain) block output time should be gradually shortened from 3 seconds to 1 second, and finally achieved 0.75 seconds.

At the same time, we are also continuing to pay attention to the security of on-chain transactions, especially in the governance of MEVs. We also work with builders in the ecosystem such as BlockRazor and 48 Club to explore more constructive protection solutions, focusing on dealing with issues such as sandwich attacks, and protecting transaction fairness of ordinary users.

In terms of ecological construction, we continue to make efforts on many main lines. What can be reflected most is the MVB plan, which is the developer support mechanism we have adhered to for a long time. We hope to discover and support development teams with real potential and ideas through MVB, bring innovative Web3 products and ideas to BNB Chain, inject new vitality into the ecosystem and attract more Web2 users to enter.

BNB Chain’s next layout and challenges

ChainCatcher: What is the next growth point that BNB Chain is currently focusing on?

Sarah: We focus on three key tracks: AI, stablecoins and RWA.

• In the AI ​​direction , we will continue to support AI projects with implementation potential for a long time. For example, 16 of the 9 MVBs in this issue were selected, and 8 of them were related to AI.
• In terms of stablecoins , several new projects have been launched in BNB Chain this year. We believe that stablecoins are one of the long-term core scenarios of Web3.
• In terms of RWA , we are actively exploring how to bring more off-chain real assets to the chain and promote the integration of Web3 and the real economy.

In addition, various new DeFi products, such as new DEX, lending agreements, oracles and other infrastructure. As long as there are innovative ideas or directions at the DeFi level, BNB Chain will continue to pay close attention. At the same time, we will continue to support gamefi, desoc, desci, etc., multi-dimensional possibilities.

From a longer-term perspective, we hope that BNB Chain can become a high-quality asset issuance platform . When developers or teams think of distributing assets, they can think of BNB Chain as soon as possible - because it has sufficient on-chain liquidity and a complete trading ecosystem.

There is also an obvious trend at present that the liquidity of centralization and decentralization is gradually moving towards integration. More and more CEXs realize that the future liquidity pattern is a combination of "on-chain + off-chain". Whoever can aggregate the liquidity from various sources will be able to occupy the core entrance to the next stage. This is also the role we want BNB Chain to become - a bottom-level asset layer and the ultimate settlement layer. On this basis, we will expand more possibilities such as stablecoins, AI applications, DataFi, etc.

ChainCatcher: What challenges does BNB Chain have at the moment? How to solve it in the future?

Sarah: First, it is the uncertainty of the macro environment. Judging from the economic situation, the overall environment is not clear now, which has brought external pressure to the development of the entire crypto industry.

Secondly, the application layer lacks super applications that truly "out of the circle". Since the DeFi Summer and NFT boom, we have not seen new narratives or killer products of similar scale and influence. Overall, this round of application track is a bit dull, lacking projects that are "sexy" enough or have large-scale user appeal.

ChainCatcher: Some users reported that the clip attack on BNB Chain affected the on-chain transaction experience, and we also noticed that recent community calls have also discussed this. How has the current BNB Chain anti-clip work progressed? What are the optimization plans in the future?

Sarah: Currently, we have two main aspects of protection:

First, it is infrastructure integration. We have been communicating with various wallets, DeFi protocols and other projects, hoping that they can access and enable MEV protection solutions by default. Because for ordinary users, they often do not understand this type of risk and do not know how to actively avoid it. Therefore, we hope to "default protection" from the product level, turning MEV protection into an infrastructure-level configuration, and automatically serving users.

Second, it is collaboration with key ecological roles. We launched the “Good Will Alliance”, and BlockRazor and 48 Club, the two key builders of BNB chain infrastructure, have now deployed their respective “sandwich attack” filters into their respective block building mechanisms.

Third, we created a code base for the alliance on GitHub and placed the MEV goodwill builder in a dedicated folder . We call on all BSC verification nodes to now only accept block bids from builders in this folder.

The advancement of these three aspects has begun to show results. Taking the case where users on the chain were attacked by sandwiches as an example, the data shows that the number of sandwiches attack transactions has dropped significantly, and the daily number is basically controlled within 50 transactions, and even dropped to single digits many times.