NFT platform Zora wants to issue entertainment Meme coins. How did you get through these 6 years?

Author: BUBBLE

After 6 years of precipitation, Zora, an art social ecological project created by former Coinbase employees, finally announced on the official X in the early morning of March 3 that it will release the "community" Memecoin - $ZORA in the spring of this year. What is Zora's current ecology and how should it obtain airdrops?

$ZORA Token Economics

The team announced that $ZORA is planned to be launched on Base, with a total supply of 10 billion tokens, of which 10% will be used for airdrops.

Three of these will not be subject to unlock restrictions, namely 20% of the “incentives” that incentivizes Zora’s ecosystem projects, 10% of the “airdrops” of users participating in the ecosystem, and 5% of the “liquidity” allocated to CEX and market makers. The "company treasury", "team allocation" and "strategic contributors" with locking rules account for 65% of the shares and will be unlocked 6 months after TGE.

The team also specifically mentioned that $ZORA is not a governance token but Memecoin, and does not grant its holders any governance rights or ownership of any equity in Zora or its products. It may be that the unlocking rate is not mentioned in particular in detail, but is placed in a table. Given the recent changes in market conditions, it is recommended that users participating in the second level need to be cautious.

At the same time as the announcement was issued, the team announced that the first snapshot has been intercepted today "March 3, 2025 at 9 am Eastern Time", and the second snapshot will be intercepted three days before $ZORA is launched in the spring of this year, which means that users who have participated before but have not interacted for a long time and new users who have never interacted have the opportunity to participate.

Zora's recent developments

After developing the concept of Saint Fame in 2019 to the complete product Zora, it can be said that they quickly found their brand positioning. First, they found the "problem" they found, which is a cognitive model that solved the Internet ownership and creative information ownership in the Web2 stage. He also put forward his own innovative "vision", that is, "making creations on the Internet free and valuable." This view has always been throughout the ecosystem from the beginning to now. A few days before the announcement of the airdrop, Zora's co-founder also repeated the "Free and Valuable" view in his blog. No matter how the market changes, they only need to deliver the content that is the "product" of their vision.

This is why Zora, a project of art ecology, has not always been in the hot spots of the market, but can always blend with various narratives and leave an impression among so many rounds of bulls and bears. The early MetaVerse narrative launched a virtual fashion brand and a token of $TAPE that can be redeemed for music tapes. The Chain NFT trading protocol launched in 2022 provides a composable, immutable, universally accessible and censor-resistant secondary market, winning the hearts of artists' creators and occupying the gap market share that OpenSea is not easy to get involved. Open Editions was optimized in 2023 (providing more convenient tools for creators to monetize their imagination. Jack Butcher's Checks and Open are the best cases, which is actually the prototype of current Zora products.

In 2024, Zora's social application was released and deeply involved in the hot social ecosystem Farcaster at the time. Among them, many Layer3 concept products emerged. The first unlicensed collector token - $IMAGINE, the first Meme coin, $ENJOY. Here, the boundaries between Open Edition's NFT, Memecoin and creative tokenization have gradually blurred, and the market's awareness of creative monetization has further improved. The current experience of Zora's social application usage is very close to Instagram of Web3, and the difference is that it can make money by posting articles. The tweet on February 4, 2025 stated that it will put aside the NFT restrictions of ERC1155 and make every tweet a Memecoins.

Zora Ecological Interaction

Although the first snapshot has ended, according to the announcement "Spring" should have 1 to 2 months before the official airdrop is officially issued. The specific rules for the snapshot are not known yet. Here, the editor has also compiled some Zora ecosystems that can be participated in. In the case of such a dangerous market, you might as well participate in low-risk investments.

According to LayerHub data, most wallets only have 1-5 interactions. Because the rules have not been announced, some insurance situations are to ensure that their address is in the top 30%, which is more than 21 times. Of course, there are other rules points at the same time. You can check your ranking in the Zora chain through the Zora airdrop panel provided by KARTOD.

Trading Tweets on Zora

This is the easiest and most relevant way to interact with the project. First, log in to the website and use the computer or mobile phone to interact with any post. You can choose to use Sparks to reward tweets, like comments, or tokens to post tweets yourself and create tweets.

Or directly purchase tokens for selling others' tweets, and it is recommended to choose tokens with a stable market value to interact to reduce wear and tear. Of course, all tweet tokens are issued on UniSwap, so you can also use the Uniswap V4 Hook integration strategy to automatically brush TX "does not necessarily count into airdrops." The specific strategy needs to be adjusted in the market. Taking $ENJOY as an example, perform centralized liquidity injection of the ENJOY/WETH pool in the Zora network "for example, centralized liquidity injection of 550−700k ENJOY/WETH pool in the 550−700k ENJOY≈50U, and use the Delta neutral strategy to reduce fluctuations."

ZORA Official NFT

Zora has previously cooperated with many project parties to launch NFTs, but the Mint phase is over. It is not sure whether the purchase transaction is calculated into the airdrop rule, so you can wait for the new NFTs launched in the next month or two to cast. The probability of the ZORA official collection in the second-level NFT is higher.

This time Zora's decision to issue $ZORA with Memecoin may have some market sentimental considerations, but I think this is more in line with their product language "creating a free and valuable Internet". When every like, every retweet, every tweet becomes a tradable Memecoins, and even the project token is Memecoin, we may be witnessing the on-chain nirvana of everyone having their own "creative assets".