Introduction and Potential Project Sharing of Creatorfi in the Blue Ocean Track

In the rapidly changing field of blockchain Web3.0, staying updated with the latest and hottest news has become a daily necessity for many investors. This not only helps in understanding investment trends but also in understanding and avoiding risks. It is obvious that there is a long-term demand for excellent content creation, and we strive for faster speed, more accurate information, and better content.

Even though there are many excellent content platforms and protocols at present, such as Mirror, Lens, etc., the overall value of projects in the Web3.0 creator economy field is underestimated. According to data statistics, there were about 110 projects in the Web3.0 creator economy field that received financing last year, with a total amount of about 662 million US dollars, accounting for less than 3% of the total financing in the encrypted market in 2022. This indicates that the current Web3.0 creator economy is still in its early stages and is a blue ocean market full of potential, which is very worth exploring for potential opportunities.

In this article, veDAO Research Institute will take you to understand Creatorfi—the blue ocean track of the creator economy, and take stock of the ecological projects worth paying attention to, and share potential investment opportunities with you.

Innovation of Creatorfi

The creator economy of Web3.0, Creator Finance, is an economic model that combines social and content creation. It has four creative advantages compared to the Web2.0 creator traffic economy:

• The content uploaded by creators in Web3.0 is stored in a decentralized manner, permanently on the chain, and creators have ownership and control over the content. Creators can turn their content into NFTs for release, achieving the uniqueness of the work, and smart contracts and creating wallet addresses have a certain confirmation effect.

• Strong protection for original content in the Web3.0 creator economy. After the creation content is on the chain, a unique smart contract address is generated, directly preventing problems such as theft and plagiarism that harm the interests of original creators on Web2.0 content platforms. Quoting content, creating derivative works, and other behaviors will be more convenient, creating a healthy creative economic environment.

• Since creators can combine content works with the uniqueness of NFT for release and sale, the platform's reward mechanism and token reward mechanism will provide revenue rewards for high-quality content creators. There is no longer a concern about works being distributed across different platforms, and rewards follow the contract address, pointing to the unique creator address.

• Incentivizing rewards stimulate the creation of high-quality content. In the Web3.0 world, content social platforms will reward excellent works based on specific indicators, providing NFTs, tokens, and other methods to encourage creators to produce high-quality content that meets market demand. Similarly, users can directly reward the content they like, directly supporting creators to continue producing.

Analysis of Potential Projects

Based on the potential, highlights, and financing situation of different types of Creatorfi projects in 2023, we have selected several projects worth paying attention to for introduction and analysis.

StoryCo

StoryCo, previously known as Story DAO, is an open media storytelling platform. Creators can publish their story works, realize the sale of digital works, own unique IPs, and expand and govern them. It allows audiences to collaborate, create derivatives, and branch out on stories, and then decide whether the content is adopted through community consensus, expanding the IP to a more open stage. The website avoids most Web3 terms, and NFTs are called StoryPass, holders can access the project's fund pool, including NFT sales, IP licensing revenue, and royalties, and even the possibility of bringing the IP to the Hollywood screen.

On January 26th this year, StoryCo announced the completion of a $6 million seed round of financing. The project has not yet disclosed information about the issuance of coins, which is worth following up on.

The day after the completion of the seed round of financing, the official announcement of the first story pass The Disco Ball was open for application. This is a free but non-tradable NFT. Players with this pass can participate in story adventures, and everyone can interact and contribute during the exploration process, forming data called "story moments," which will be recorded in the pass as a certificate for participation and future rewards. When the interactive exploration of The Disco Ball story is completed, a set of NFTs called astronauts will be issued, and holding an astronaut NFT is equivalent to becoming a member of The Disco Ball DAO. The most active users in the story exploration process will have the opportunity to receive astronaut NFTs as gifts, and the remaining NFTs will be sold, and the amount sold will form the initial treasury of the DAO for the development of the IP. All future income generated around this IP, such as subsequent NFT sales, royalties, IP licensing fees, etc., will return to the DAO's treasury, and will be jointly decided on how to use it by DAO members.

The Disco Ball is the first team-incubated IP launched on StoryCo, guiding users to participate. For example, it defines professional roles such as story architects, story artists, story musicians, producers, etc., which can better help users find the most suitable positioning for themselves and unleash their creative value in different roles. The founding team from Hollywood background also explained that the emergence of future IPs will not only come from the platform's own incubation but can also be completely created by the community, can also be an extension of existing mature IPs, or can be story filling based on NFT projects that have already been released, etc., creating a very open and diverse IP creation environment. To learn more about the project through veDAO:

https://app.vedao.com/projects/3728950b888f64d958fb0ed66f4a4a863381af373a48a6ed6c5aca8c744fa6d0

REPUBLIK

REPUBLIK is a one-stop content platform where creators can connect with their audience and earn higher returns. Its ecosystem rewards creators and their audience in a unique way, allowing everyone to earn income through interacting with content, recommending it to friends, and supporting creators.

According to data statistics, in 2023, REPUBLIK launched the spinning ball creator pre-selection, with over 500 people joining the founding community, bringing in over 50 million in influence. Since its launch in November 2022, the number of users who registered and used its Alpha version within 3 months exceeded 85,000, achieving rapid growth.

On March 3rd this year, REPUBLIK announced that it raised $3.7 million in its seed round of financing, raising its valuation to $75 million.

The token RPK will be built on the BSC chain and will mainly serve the following functions:

• Tokenized interaction between creators and the audience, such as purchasing works, tipping, etc.;
• Governance of the platform, owning RPK is equivalent to holding shares of the platform and having voting rights to change development policies through community governance, shaping the platform's development;
• Reward and incentive measures, XP rewards and token airdrops will be distributed in the form of RPK, aligning the interests of stakeholders with the interests of the platform;
• On RepubliK, creator tokens and NFTs are essentially bound to the RPK pool, ensuring that their value will never be lower than the value of RPK in the pool. This direct binding mechanism prevents the devaluation of creator tokens and NFTs, providing stability and security for their value.

According to the white paper, the total supply of RPK is 3,000,000,000, of which:

• 5% is for public offering;
• 12% is for private placement;
• 10% is for market operations and expansion;
• 20% is for operations and development, etc.;
• 38% is for platform content creation rewards, XP rewards, airdrops, etc.;
• 15% is for team allocation;

Airdrop rewards and tokenization functions will be deployed in the third quarter of 2023. According to the roadmap, airdrop rewards will be added and deployed in the second half of 2023, and the beta version with tipping functionality will be launched in August, and RPK token generation will take place in September, with RPK listing on exchanges in November. It is recommended to pay attention to the airdrop opportunities starting in July, and the response to the beta version in August for assessing investment potential, and veDAO Research Institute will also share its views on the token sale in September.

To learn more about the project through veDAO:

https://app.vedao.com/projects/6955cdd23043e3b547fd28a4f7207976ee2b9ab2f6db8bdca86e61c7c7899e35

Cheelee

Cheelee is a short video platform designed with a Watch to Earn mechanism based on GameFi elements, where users can earn token rewards by watching and creating game video content with NFT glasses, somewhat similar to ReadOn. The platform claims its goal is to enable all users to make money on social networks, collectively gaining income from attention and content economics.

Cheelee will provide each new user with a free pair of NFT glasses, which can detect the duration of video viewing and convert it into corresponding points, which can then be exchanged for token rewards. Users can also use tokens to upgrade the functionality of the glasses, such as lenses, frames, memory, etc. Its gameplay is similar to the move to earn of running shoes STEPN, increasing earning capacity through upgrading shoes, and also uses the same dual currency model in the economic model.

Dual currency economic model:

The governance token CHEEL has a total supply of 1,000,000,000. Through this governance token, the community can vote on important issues related to the platform's development according to DAO principles. As of now, the price is $15.64, with an increase of nearly 80% compared to its initial listing, reaching an all-time high.

The utility token LEE has a maximum supply of 7,000,000,000. All transactions within the platform application are carried out using LEE, including reward acquisition, purchase of props, and upgrading glasses. The difficulty of obtaining it depends on the amount of tokens minted: the more minted, the harder it is to obtain new LEE tokens. The token price has remained stable with slight fluctuations at $2.6.

Just this month, Cheelee completed another $10 million financing, which will be used to accelerate the development and marketing of Cheelee's vertical video social network application. As of now, Cheelee's total financing has reached $32.75 million. Previously in November 2022, Cheelee completed an $8 million equity financing, and the company also received a $1.3 million VC fund grant. As a startup in the Web3 industry, being able to raise such a large amount of funds indicates that the project has received deep recognition from investment institutions. Furthermore, in November last year, when the entire crypto market was in an extreme bear market, the project founder Roman Alekseev and the Web2 mobile app NUTSon jointly launched a $200 million "Crypto Winter Unity Fund," which further demonstrates the project's attitude and expectations for the ecological construction of the crypto industry.

According to the roadmap in the white paper, the biggest progress in 2023 is to build on the previous groundwork and ultimately face the market. Q1: Application release and token listing, Web market release. Q2: Provide NFT paths for fiat currency purchases (P2P and direct). Q3: Enrich donation, live broadcast, boxes, and advertising cabinet functions. Q4: Develop NFT avatars, metaverse.

In fact, the current Cheelee is more focused on Watch to Earn, and the content construction for create to earn is not very obvious. However, from the design of the application, it is like a Tiktok that integrates the gameplay of STEPN in Web3.0, and it is believed that the future market for content creation will definitely be another focus. Cheelee's entry into the short video field and its strong financing capabilities cannot be underestimated in its future impact on Creatorfi.

To learn more about the project through veDAO:

https://app.vedao.com/projects/19eedb35701ddcae8c4b0ca6fa0b9ffc1f635405a684dccae78fa7c7ece2c912

PoPP

PoPP is a Web3.0 creator community application that uses Web3 technology and AI tools to create a convenient, free-speech, data-never-lost, and co-creation and co-wealth community program for creators. PoPP is committed to building a creator economic ecosystem, aiming to give every work and contributor the respect and rewards they deserve.

PoPP was born on February 1, 2023, and completed a $4 million angel round of financing on May 25th. This round of funding will support continued investment in product development and iteration and creator incentives after PoPP goes live. After this round of financing, PoPP's valuation has reached $40 million. The beta version of the application has been launched on the IOS APP STORE and was globally tested on June 13th. PoPP will automatically distribute rewards to creators in a reasonable manner and aims to create an integrated creator community tool and a one-stop content deposition application, using Web3 and AI technology to support a large community.

PoPP's plan for Q3 in 2023 is to first release its "Explorer Series" NFT and list them on OpenSea, OKX, and Bitkeep, NFT-izing organizational relationships and governance, achieving multi-level identity co-governance of the planet. Q4 will focus more on the profit distribution mechanism of the content creation fund pool and the perfection of the consensus mechanism. Although the minting and sale of its token have not been mentioned, PoPP currently has two major ongoing activities, with many airdrop rewards available:

1. Ten Million Creator Training Plan

During the public testing period, users who successfully apply and create a private domain planet can invite fans to join. The user with the most fans can receive a $1,500 equivalent airdrop certificate NFT reward, users ranked 2nd to 10th can share a $2,700 NFT airdrop certificate bonus pool, and users ranked 11th to 100th can share a $10,000 NFT airdrop certificate bonus pool. In addition, users within the top 100 can receive a PoPP equity NFT airdrop, and the top user can receive an additional three.

2. Genesis Plan

This is an incentive plan for KOLs, communities, content creators, influencers, platforms, etc. If you successfully become a PoPP creator and have your own private domain planet, when someone joins your planet channel and takes actions such as creating lists or purchasing NFTs, you can earn a certain percentage of all PoPP protocol fees they pay in the future, with a maximum rebate of up to 50%.

KOLs can share a total of $100,000 USDT airdrop, directly receiving corresponding rebate airdrops through community management. Followers can benefit from NFT sales distribution, directly receiving reward airdrops from PoPP, and participating in other tasks and prizes.

To learn more about the project through veDAO:

https://app.vedao.com/projects/7df26b2a622a494b64bff6caddf68af7e6b1757be0cdee6950571d8e704d9977

Conclusion

Creatorfi emphasizes not only the economic aspect of content creation but also the integration of social interaction to create a three-dimensional impact and economic effect. The current Web3.0 creator economy is still in its early stages, with a relatively small audience range, a small user player base compared to NFTs and DeFi, which also leads to a lack of content production and a lack of continuous injection of fresh water, and has not yet formed a virtuous cycle of economic value creation. However, there are few strong competitors, and the market has many diverse gameplay methods. Overall, it is still an interesting blue ocean waiting to be developed, and it is believed that with the advancement of these major projects this year, more attention can be focused on Creatorfi, and perhaps the next hot project will be on the Creatorfi track.

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