After years of silence, Ethereum’s official social account finally “speaks”
Reprinted from panewslab
01/14/2025·24days ago
Original text: SageD.Young , Unchained
Compiled by: Yuliya, PANews
After members of the Ethereum community criticized the network's lack of online marketing, particularly on Platform "New strategy. This adjustment aims to optimize information dissemination channels and enhance the transparency of ecosystem information. This article will introduce in detail the specific content, background factors, market environment and community response of this strategic adjustment.
Dual account strategic deployment
Earlier on Monday, the Ethereum Foundation not only launched the new X platform account Ethereum Foundation , but also tweeted "helloworldcomputer" through the Ethereum.org account that publishes less original content. According to the official announcement:
- Ethereum Foundation will be mainly responsible for sharing foundation team dynamics, project progress, funding information, fund library changes and other related information;
- The Ethereum.org account will serve as a more active comprehensive account, dedicated to sharing the latest progress of the entire ecosystem, including outstanding projects on Ethereum, builder stories, and global adoption.
It is worth noting that these changes are not limited to the X platform, but will also be launched simultaneously on other social network platforms such as Farcaster, Lens and Bluesky. EF emphasized that this is only the beginning of adjustments, and in the future, it will continue to optimize the use of social media based on the needs of the ecosystem.
In this regard, Joseph Schiarizzi, an Arbitrum representative and founder of stablecoin provider Nerite, said: "As builders of Ethereum, we always want to see more active social accounts that highlight the wonderful things happening in the ecosystem. I am very excited about what is about to happen." The changes are full of expectations."
community feedback
The announcement of this new social strategy stems from the controversy among several important ETH figures at the beginning of the year regarding the suspension of the "Week in Ethereum" newsletter. WiE newsletter author Evan Van Ness debated with the Ethereum Foundation’s Josh Stark over whether EF funded the newsletter and why it was terminated. This sparked several days of discussion, with many community members expressing dissatisfaction with the foundation's lack of marketing capabilities and lack of social media activity.
One user bluntly stated on Ethereum.org has only published 14 original tweets, including no original content in 2023.
In addition, Boost VC investor Mark Beylin pointed out in the forum that Ethereum’s social layer is facing the problem of “gang-ification” and suggested that EF improve its external communication methods. Ethereum developer Tim Beiko also called for strengthening the role of social media as a “digital public square” to more effectively respond to community needs.
Market performance and capital trends
In addition to social media strategies, Ethereum’s market performance and the foundation’s fund management have also received widespread attention. In 2024, both Bitcoin (BTC) and Solana (SOL) hit all-time highs, but the ETH price failed to return to its peak level of $4,878. In the last 30 days, ETH price has fallen by 18.7% and is currently just above $3,100.
At the same time, on-chain data shows that EF sold 100 ETH on January 8, worth approximately $336,000. Since January 2, the foundation has sold nearly $13 million in ETH. Community members expressed dissatisfaction with the foundation's move, believing that it failed to effectively use social media to promote ecological innovation while selling ETH.
It remains to be seen whether the Ethereum Foundation’s new social media strategy can successfully improve its interaction with the community and enhance Ethereum’s global influence. However, this reform at least shows that the foundation is starting to take community criticism of its lack of marketing seriously and move towards more transparency and efficiency.
jinse
