From RWA to RWAfi, will Plume be the new Alpha in the trillion-dollar track?

Author: Web3 Farmer Frank

From a data perspective alone, the RWA narrative is definitely the clearest Alpha direction of “Blockchain+” in the next 10 years.

Statistics from the RWA research platform rwa. The market value of monetized assets will reach $10 trillion.

In other words, in the next 7 years, the potential growth of RWA narratives may be as high as 700 times or more! However, there is actually a core question hidden behind this: Who will truly capture the incremental value of this epic narrative?

 Source: [rwa.xyz](https://app.rwa.xyz/)

This should also be the next hundred billion dollar question for the entire RWA track, and the answer may be hidden in the infrastructure surrounding the RWAfi public chain.

RWAfi, RWA’s historic shuttle

In essence, moving real-world assets (RWA) onto the chain actually only completes the first step of tokenization, which is far from unlocking its true potential . To further realize the release of on-chain value, A more efficient technical underlying architecture, an open infrastructure tool set and a complete ecosystem collaboration are needed.

To put it bluntly, the on-chain implementation of RWA requires not only technological breakthroughs, but also a set of service frameworks around the full life cycle of RWA assets , especially the safe and low-threshold introduction of RWA assets into diversified on-chain DeFi scenarios, and the integration of traditional assets into Stock dividends are completely converted into incremental value on the chain.

This is exactly what RWAfi is about. Under the framework of tokenization, RWA not only greatly improves its own liquidity, but also can obtain DeFi income through operations such as lending and pledging, introducing real income asset support to DeFi and enhancing the value foundation of the Crypto market.

Vitalik Buterin once put forward a very interesting metaphor, that is, each blockchain network has a unique "soul". For example, some networks are deeply involved in a certain segment of DeFi, some focus on NFT, DAO ecology, and Some are dedicated to incubating ZK applications and so on.

But when we turn our attention to the RWA ecosystem, we will find an intriguing current situation: Although RWA is popular, there are very few RWAfi public chains that specifically serve real-world asset management and on-chain circulation - even Ethereum, Avalanche, etc. The direction layout is quite deep, and it is not born to carry trillions of dollars of real-world assets.

The reason is simple. The core mission of RWAfi is to allow real-world assets to flow freely on the chain. Therefore, compared with on-chain applications such as DeFi, in addition to dealing with the complexity of traditional on-chain applications such as DeFi, what is more challenging is how to make RWA is truly “active” on the chain:

• On the one hand, " on-chain" the ownership of real-world assets involves complex asset tokenization processes and multi-party collaboration, and needs to solve issues such as security compliance, liquidity, cross-chain interoperability, and a developer-friendly technical environment. Thus achieving efficient liquidity and transparency of assets on the chain;
• On the other hand, it is not enough to complete tokenization. After "on-chain", there is also "empowerment", that is, the real value of RWA is reflected in how to build a transparent, efficient and highly liquid chain through blockchain technology. financial market, so it is necessary to achieve in-depth DeFi protocol integration, income distribution, and risk management in the future, giving RWA liquidity, composability, and interoperability similar to crypto assets;

Take real estate as an example. After it is tokenized and put on the chain, it is no longer a "static" asset in the traditional sense and can participate in diversified DeFi scenarios, such as realizing transparent distribution of rental income through smart contracts, or converting it into Used as collateral for on-chain financing, this "empowerment" puts forward higher technical and ecological requirements, and at the same time breaks the inherent limitations of RWA as a real asset, injecting it with a higher dimension of composability and application potential.

Therefore, perhaps many people do not realize that RWAfi is not just a technical solution, it essentially creates a new asset class with native real income attributes - by introducing real-world assets, capital and cash flow, it provides The blockchain ecosystem injects native "real income attributes".

In this context, although many blockchain networks have begun to explore the RWA field, most of them only stay on the surface and lack technical support and ecological layout of the entire chain. After all, the success of RWAfi lies not only in its completion of asset tokenization, but also in its completion of asset tokenization. It lies in its ability to provide a complete set of solutions from development to operation:

Both developers and users need an easier-to-use development resource environment, a more efficient and scalable infrastructure, and a more secure and compliant underlying environment. Therefore, the core demand of the future RWA incremental market of hundreds of billions or even trillions of dollars is obvious - dedicated RWA public chain.

It can meet the diverse needs of institutional users and crypto-native users at the same time. In this vision, the RWAfi public chain not only empowers RWA assets, but is more likely to become the core capturer of the incremental value of the RWA ecosystem. By becoming a liquidity and As a hub for value settlement, all DeFi operations surrounding RWA tokenized assets (such as Farm and mortgage interactions) can aggregate value through the RWAfi public chain, further promoting the incremental expansion of the RWA track.

In short, the L1 public chain dedicated to RWA is only a means, not an end - the players who can truly capture the incremental value of the RWA track in the end will most likely be those who can cover the entire chain from on-chain infrastructure to ecological empowerment. Solution providers who can make the full-chain RWA process from "on-chain" to "enabling" run smoothly and efficiently.

Therefore, from this perspective, the golden age of RWA-specific chains has arrived.

A new interpretation of "one-stop RWA dedicated chain" from Plume

For RWAfi, there is another natural advantage of sitting firmly on Diaoyutai:

No matter which track or product under the RWA narrative finally comes out, as long as the entire market scale continues to grow, the RWAfi public chain platform, which directly provides the lowest level of support in the form of infrastructure, can reach hundreds of billions or even trillions. The future market at the dollar level, capturing the incremental value behind it.

After all, RWA has gradually become the main driver of the increase in digital assets on the chain, allowing Web3 to effectively reach the huge asset pool of traditional markets - such as the global bond market (USD 133 trillion) and the gold market (USD 13.5 trillion).

You must know that since Compound detonated the DeFi summer in 2020, the volume of digital assets in the entire chain world has ushered in substantial development. Even if it is still facing a sharp retracement compared with US$180 billion in November 2021, as of January 2025 On the 13th, the TVL on the chain still amounted to US$113.5 billion.

 Source: [DeFiLlama](https://defillama.com/)

However, compared to the trillions of dollars of tokenizable RWA assets (bonds, gold, stocks, real estate, etc.), this volume is still insignificant. Therefore, RWA tokenization will undoubtedly bring an impact to the on-chain world. The new incremental power expands unprecedented incremental market space for the chain.

Currently, there are very few L1 public chains positioned around RWAfi. Plume, which recently completed a new round of financing of US$20 million, is almost the only RWAfi public chain in the strict sense. It can also be regarded as a benchmark in the RWAfi field so far. financing events.

The distinctive feature of Plume is its modular design. It systematically solves the tokenization, compliance, liquidity and interoperability issues of RWA through a one-stop solution, providing coverage for developers and institutions. A complete solution for the full life cycle of RWA tokenization.

This systematic model is worthy of attention. After all, for a public chain, it doesn’t matter how “high-end” the technology is. Whether it can attract developers and users to choose you and settle down is the core competitiveness, especially for a public chain. For a product like RWA, which involves high complexity on and off the chain, developers and institutional users will not pay if it only provides fragmented services in a certain link.

The advantage of Plume is that it integrates multiple modular key tools to build a complete RWA asset on-chain solution for developers. This tool set not only lowers the technical threshold, but also provides "compliance as a service" ” model directly integrates compliant suppliers into the platform’s upstream supply chain system to ensure that tokenized assets meet regulatory requirements from the source:

• Arc - Tokenization Engine: Arc simplifies the tokenization process by integrating compliance workflows and reducing barriers for asset issuers, providing an effective way to bring RWA on-chain;
• Passport - Smart Wallet: Passport allows users to store contract code directly in their externally owned account (EOA). This native feature supports RWAfi composability, revenue management and advanced account abstraction functions;
• Nexus - Data Highway: Nexus uses cutting-edge technologies such as zkTLS to securely integrate real-world data into the blockchain, which not only improves the security and transparency of on-chain assets, but also unlocks new opportunity scenarios;

Through these modular tools, Plume not only empowers developers, but also greatly lowers the threshold for traditional financial institutions to enter Web3 - developers lower the technical threshold through modular tools and can quickly deploy complex RWA solutions; with "compliance The "Integration as a Service" model can also help traditional institutions solve compliance pain points while providing efficient technical support.

This means that Web2 giants such as UBS and Blackstone who want to enter Web3 can use the one-stop RWA asset tokenization service provided by Plume to directly embed the RWA tokenization service into existing products and quickly implement it. Product iteration and market expansion.

This not only allows institutions to easily tokenize assets and introduce them into the blockchain ecosystem, but also retains the smooth user experience of Web2, giving users asset autonomy and Web3 attributes.

From a more macro perspective, in the Web2 world where private domain traffic was king before, whoever could compete and gather enough private domain traffic could maximize profits, which led to the formation of fat applications in Web2 In the situation of thin protocols, super APPs such as WeChat, Alipay, and Meituan have become increasingly large, locking in users through closed ecosystems.

In Web3, the product logic has obviously been flipped - products in the form of underlying components or middleware are becoming more and more popular, and can be inserted in the form of "building blocks" or used as underlying infrastructure to obtain maximum aggregate benefits, while Plume's The modular infrastructure perfectly fits this Web3 product logic. It provides traditional financial institutions and Web2 giants with lightweight RWA integration tools, allowing them to quickly implement Web3.

This is the attraction of Plume. For the RWAfi track, the future competition is not just a contest of technical capabilities, but whether it can design an efficient and friendly ecological support system around developers and users. The model that connects on-chain innovation and off-chain assets will become a real watershed in the development of the RWA track.

**The only way for RWAfi: the two-way link between institutions and DeFi

“circle of friends”**

For Web3, "increment" is an eternal theme - whether it is the injection of incremental funds or the expansion of incremental users.

The core charm of RWAfi lies precisely in its natural "two-way connection" attribute: on the one hand, it links new and old players of Web3, and on the other hand, it connects with the huge amount of accumulated assets in traditional finance. This can not only provide new asset classes and income for native crypto users Opportunities have also opened up a path for traditional financial giants to deeply integrate with the DeFi world on the chain, thereby achieving the superposition effect of "1+1>2".

Still taking Plume as an example, it currently has built a "two-pronged" ecological network with institutional partners as the core and DeFi partners as the extension:

• Institutional partners: responsible for providing compliance, trust foundation and high-quality assets, and are the trusted core of its RWAfi ecosystem;
• DeFi partners: Provide on-chain users with a flexible and high-yield way to participate in assets, further enhancing the liquidity and composability of RWA;

If you take a closer look, you will find that Plume’s institutional friend circle mainly focuses on traditional asset tokenization, compliance and asset management, thereby allowing RWA to obtain higher liquidity and transparency through Plume’s on-chain infrastructure, and providing traditional financial services. The deep integration between giants and RWAfi paves the way, such as:

• Anchorage Digital Bank: Provides compliant custody services for assets on the Plume chain, allowing institutional customers to directly access the RWA income on the chain;
• DeFiMaseer: An institutional partner focused on tokenizing the carbon market, putting US$200 million in carbon emission quotas on the chain to optimize the efficiency and accessibility of the regulatory market;
• DigiFT + UBS: Cooperate to launch uMint to promote the tokenization process of financial assets on the chain;
• Dinari Global + Blackstone: Introducing Blackstone’s ETFs onto the chain to provide higher liquidity for institutional assets;
• Elixir + Blackstone: Support Elixir in building more asset circulation infrastructure on the chain;
• NestCredit + MountainUSDM + m0 Foundation + Anemoy Capital/Centrifuge: Build a multi-party cooperation network to promote the sustainable development of diversified assets on the chain.
• Pistachiofi: Introducing on-chain Real Yield services to Latin America (LATAM) and Asia Pacific (APAC) regions to expand regional market coverage;
• Busha: Provide real benefits on the chain for the African market and expand the boundaries of global financial services;
• Cultured RWA: Explore the on-chain potential of the RWA speculative ecosystem;
• Google Cloud: uses AI to provide RWA pricing services to make on-chain asset pricing smarter and more efficient;

DeFi protocols that have reached deep integration or cooperation with Plume mainly use Plume to convert the stock dividends of traditional assets into incremental value on the chain, such as through liquidity support, income optimization and new scenario exploration, to provide diversified users on the chain. Opportunities to participate:

• Ondo finance: the leading protocol for tokenizing U.S. debt (USDY), injecting trusted asset liquidity into Plume’s RWA ecosystem;
• Anzen finance: Support USDz’s on-chain stable asset innovation and optimize the tokenization experience of USD-related assets;
• Royco (Berachain): Provides a transparent revenue liquidity market built specifically for DApps, and expands to the RWAfi ecosystem through cooperation with Plume;
• Bouncebit: As a partner of the CeDeFi portal, it helps users access trustworthy institutional-grade income products through its platform and strengthens RWAfi’s influence in the CeDeFi field;
• Midas: A DeFi project focusing on high-yield, institutional-grade assets, providing Plume users with more on-chain income options;
• PinLink: DeFi infrastructure provider, working with Plume to introduce fragmented DePIN assets and income opportunities to enhance ecological liquidity;
• Avalon finance: Plume’s BTCfi liquidity layer partner, focusing on the lending and circulation of BTC in the RWAfi environment, further expanding the application scenarios of on-chain assets;

Objectively speaking, the background of the Plume team comes with a "technology + market" gene - the members include Degen players from Web3 giants such as Coinbase, BNB Chain, Galaxy Digital, etc., as well as veterans from traditional financial and technology industries such as Robinhood, JPMorgan Chase, and Google. This enables them to better start from the complex needs of the traditional financial market and combine the unique advantages of blockchain technology to create a modular, compliance-friendly infrastructure.

In general, Plume has already built two huge and constantly expanding ecological circles of new and old Web3 participants (covering the on-chain and Token fields) and traditional financial giants (covering the off-chain and RWA fields). It has accumulated more than 180 applications and protocols, and the test network has attracted more than 3.75 million users and generated hundreds of millions of transactions, with remarkable results.

The two-wheel-driven cooperation network has also formed an ecological layout that is jointly promoted by new and old players of Web3 (on-chain, DeFi protocol) and traditional financial giants (off-chain, RWA). Plume has become an indispensable link between the two. The role of infrastructure is expected to become a rigid need with the continuous construction of the RWAfi ecosystem.

This further strengthens Plume's unique positioning as a "dedicated RWAfi full-chain infrastructure" that can directly capture the core value generated by RWA assets in tokenization, liquidity integration and on-chain operations -from asset casting to DeFi scenarios. Deep integration can provide complete technical and ecological support, truly realizing the seamless transformation of traditional asset value into on-chain increments.

From this perspective, this "full life cycle empowerment" is the irreproducible competitiveness of RWAfi dedicated chains such as Plume. RWAfi public chains not only serve institutions and developers, but also directly target all RWA users, capturing terminals. The user 's participation value, thereby sharing the dividends of the large-scale growth of the entire pan-RWA ecosystem, has become the core engine driving the expansion of the trillion-dollar market.

Interestingly, as a track closely related to regulation, Plume actually has a potential policy benefit that is easily overlooked: Plume investor Katie Haun, a former assistant prosecutor and digital currency coordinator of the U.S. Department of Justice, and a former partner of a16z People and joined the Coinbase board of directors, it can be said that they are one of the few "critical minorities" in the current Crypto industry who have a deep understanding of the profound impact of US regulation on the blockchain industry.

This also means that her investment background brings Plume closer to the center of regulatory policies, which is undoubtedly a positive sign for Plume

• as the U.S. regulatory framework gradually improves, especially after January 20th, a series of crypto-encryption announcements by the Trump cabinet With the appointment of friendly people, Plume is expected to become the RWAfi project closest to the "core of US regulation", thereby directly reaping the greatest policy support and market dividends.

Conclusion

The strong wind started at the end of Qingping's life. The logic of the market has always been a slippery slope. All narrative value discoveries have their own inherent development logic.

It can be said that RWAfi is one of the few narrative directions that can build a bridge between the on-chain and off-chain. Its potential comes from the innovation of Web3 and the stock dividend of traditional financial huge assets.

The value of the RWAfi public chain is needless to say - as an infrastructure that can truly upgrade the tokenization of RWA into the "RWA Asset Internet", it provides a practical answer to the RWA narrative's hundreds of billions of dollars in growth.

As for whether leading players like Plume, which has both on-chain (DeFi) and off-chain (traditional financial institutions), can emerge in the future, it depends on whether it can continue to attract developers, accumulate ecology, and make RWA’s on-chain and off-chain integration truly Prosperity, after all, is a blue ocean that no one has occupied. Opportunities have just begun and everything is unknown.