Gate.io x F1 Red Bull Racing: CPC creates a new paradigm for Web3 branding in speed and change

A flashy F1 Red Bull racing car whizzed past hundreds of millions of viewers around the world, and the Gate.io logo on the body is particularly eye-catching. At the same time, in the distant digital world, millions of Web3 users are starting the WCTC S7 fast journey and participating in the "race" of global crypto transactions. This is the first time that the crypto industry has resonated with mainstream culture in this way.

2025 is not only a milestone for Gate.io , but also a starting line to the future. Standing at this important node, Gate.io not only completed the comprehensive upgrade of its brand, officially upgraded its Chinese name to "gate", and fully renewed its visual system, ecological positioning and global strategic paths. It also worked with the world's most influential F1 Red Bull Racing team, which not only marked an important milestone in its global cross-border cooperation, but also leveraged a strong influence around the world.

From Red Bull, see the diverse brand expression of Gate.io

In the F1 arena, Red Bull not only represents the champion's strength and technological innovation, but also is known for its extremely tense brand ecosystem. It has long surpassed its identity as "energy drink", extending its influence to the core areas of young culture such as racing, extreme sports, music, media, etc., and evolved into a benchmark for diversified brand operations around the world. And its most well-known "ace" - F1 Red Bull Racing is undoubtedly the top masterpiece of Red Bull's brand diversification strategy.

Whether it is Red Bull, which is constantly breaking boundaries and challenging the limits, or Gate.io, which insists on technology-driven and user-built co-building, both are using their own methods to serve a generation of young, open and enthusiastic global user groups. For Gate.io, joining hands with the F1 Red Bull team is far more than a brand exposure, but also part of Gate.io 's diversification strategy. It is a deep resonance between brand value, ecological vision and global user identity. On the world's most rapid track, an old and constantly evolving crypto trading platform has begun to use speed, technology and brand culture to jointly define the imagination boundaries of the next mainstream entrance to Web3.

Lin Han, founder and CEO of Gate.io, said that Red Bull represents the same ecological structure that Gate.io is working hard to build. "Gate.io gate exchange not only provides digital asset trading services, but we are building an open platform driven by technology, multi-dimensional connections, and global users. This vision coincides with Red Bull's spiritual world."

Brand renewal: Gate.io 's "user universe" is taking shape

Behind the brand renewal is the collaborative evolution of the business sector. Gate.io has now formed a multi-level Web3 ecosystem covering transactions, Web3 wallets, public chains, education platforms, investment funds, etc. From professional users to developers, from ordinary investors to high-net-worth institutional clients, Gate.io is attracting and hosting a wider user base through its ever-expanding product line and service depth.

According to its recently released first quarter report of 2025, the development of the Gate.io platform ecosystem is accelerating comprehensively, and multiple core business lines show strong growth momentum:

● The trading business has grown comprehensively, with contract trading volume increasing by about 31% month-on-month;

● Platform Coin GT has a strong trend, hitting a record high of US$25.96, up nearly 70% from the beginning of the year;

● The total value of the platform reserves exceeded US$10.328 billion, ranking 4 in the world;

● Quantitative investment has increased significantly, with order-following transaction volume soaring 780%;

● Launchpool has been fully upgraded, helping to quickly launch more than 140 new projects;

● The innovation zone has launched more than 1,000 currencies, capturing multiple high-yield Memes...

In addition, Gate Wallet has built a comprehensive digital asset management solution and supports nearly 200 public chains; Gate Connect supports 52 fiat currencies, covers 80 countries, and provides more than 450 payment methods; there are also the blockbuster Gate Card Silver virtual cards and the booming Gate community, which promotes industry ecological innovation through brand activities, Gate Live live interaction, Gate dynamics, hot chat communities, and multi-dimensional layout of content matrix such as blogs, YouTube, TikTok, etc. Gate.io is creating a diversified and all-round Web3 ecosystem, and an unprecedented "user universe" is taking shape.

**Faster and farther: Take advantage of F1 and enter the mainstream

vision of the world**

The cooperation with the F1 Red Bull team is Gate.io's first global "accelerator" move after its brand upgrade, and it is also a cross-border exploration to connect encryption technology and mainstream culture. In this global speed feast, Gate.io will appear in the audience's vision of every F1 event as a sponsor. Logo shines on the track screen. More importantly, with the help of Red Bull's strong brand influence, event attention and global fan base, it will open a "door" to the mainstream crowd for the Web3 ecosystem.

From brand renewal and ecological expansion to entering the vision of millions of users in the Red Bull F1 track, Gate.io is conveying the speed, temperature and sense of participation of Web3 to the world in an unprecedented way. In the future, Gate.io will continue to deepen its diversified ecological layout, connect more culture, content, and life scenarios, and create a truly open, collaborative and decentralized Web3 home court for global users. The door has been opened and the future has accelerated. Let’s set off together.

Disclaimer : This content does not constitute any offer, solicitation, or suggestions. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of services from restricted areas. Please read the User Agreement for more information, link: https://www.gate.io/zh/user-agreement