Memecoin Global Market Portrait: Users, Narratives and Social Culture Deconstruction

Author:JE Labs

1. Overview

The Memecoin market has developed rapidly worldwide in recent years, and regions such as the United States, China, South Korea and Europe have formed distinctive ecological systems. In these markets, KOL has an important impact on community activity, market sentiment and trading trends. This article will focus on six major markets in the United States, China, South Korea, Europe, Japan and Russia , identify the most representative Memecoin KOLs in each region, and analyze their transaction activity, communication methods and community influence. By studying the characteristics of KOLs in different markets, we can better understand the communication logic and trading model of Memecoin on a global scale.

1.1 Objective of the survey

• Comparing the development of Memecoin in different regions - comparing its transaction volume, regulatory policies, KOL influence, etc.

• Filter representative KOLs from all over the world - filter out the most influential KOLs in the Memecoin markets in the United States, China, South Korea and Europe. And study the voice, communication methods and audience preferences of KOLs in different regions in the market to find out market differences.

• Summarize the characteristics of active KOLs in the community - analyze the social media strategies, community interaction methods and their impact on transaction trends, so as to provide reference for projects that want to enter the corresponding market.

1.2 The logic of survey area selection

In the global crypto market, Memecoin, as a unique crypto ecosystem, shows great regional differences due to its community drive, cultural influence and market speculation. This report selects China, the United States, Europe, South Korea, Japan and Russia as the main analytical objects for the following reasons:

• United States: As the core area of ​​global cryptocurrency trading, Memecoin has long dominated liquidity and trading volume. Many well-known Memecoins (such as $DOGE, $SHIB) originated from the United States and have formed a huge ecosystem around the world.

• China: With a large investor base and a highly active community, users' enthusiasm for trading Memecoin through DeFi and CEX is still high despite regulatory restrictions. The Chinese market is highly speculative, which can often promote short-term market conditions and even give birth to Meme tokens with local characteristics.

• South Korea: It has always been one of the most active cryptocurrency markets in the world , especially in short-term trading and community operations. Korean investors tend to trade high-frequency and FOMO mentality, which makes local Memecoin often break out in extreme markets in a short period of time. In addition, South Korea's K-Pop culture also provides a rich source of creative ideas for Memecoin narratives.

• Europe: Compared with the more speculative Asian market, European users prefer cultural identity and long-term value investment. Many local Memecoin combine elements such as political satire and social movements to form a unique market style .

• Japan: The Memecoin market is significantly affected by ACG (animation, comics, games) culture and the 2D brand effect. The project content is mostly based on anime characters, web memes, and VTuber as the themes, forming a local Meme model that is different from other countries.

• Russia: Affected by international sanctions and local social environment, the Russian Memecoin market is distinctly closed and speculative. High inflation and depreciation of the ruble drive safe-haven demand, and cryptocurrencies have become an alternative investment tool for speculation and hedging the shrinking of assets.

2. Global Memecoin Market Overview

2.1 Memecoin VS Traditional Encryption Project

Although Memecoin and traditional crypto projects (such as public chains, DeFi protocols, Dapps, etc.) belong to the cryptocurrency field, they have significant differences in core values, driving forces, and market understanding and response methods.

Memecoin and traditional encryption projects

2.2 Comparison of market characteristics in different regions

The development of Memecoin in different regions is affected by culture, regulation and market preferences , and there are large differences in market characteristics:

Comparison of market characteristics in each region

• United States: The United States has a large cryptocurrency investor base, but the investor structure is diverse, including institutional and individual investors. Institutional investors are more inclined to invest in mainstream cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH); however, individual investors , especially the younger generation, have shown strong interest in Memecoin.

• China: Domestic exchanges have been closed due to strict regulation of cryptocurrency trading by the Chinese government, and investors have participated mainly through OTC or overseas platforms. Chinese investors are still interested in high-risk and high-return investment opportunities.

• South Korea: According to a survey by the Korea Financial Intelligence Center (KoFIU), the number of cryptocurrency investors in South Korea is estimated to exceed 6 million, accounting for more than 10% of the total population. Among them, transactions are mainly conducted through centralized exchanges (CEX), and Upbit accounts for about 80% of the Korean market. South Korean investors have shown strong interest in high-yield altcoins and tend to accept related high risks. This is also considered to be one of the reasons why altcoin transactions account for a high proportion in the Korean market.

• Europe: The acceptance of cryptocurrencies in Europe is gradually increasing, and the regulatory environment is relatively relaxed. However, investors prefer steady investments, focusing on mainstream cryptocurrencies. Although Memecoin is trading in the European market, its overall share may be relatively low.

• Japan: Influenced by ACG culture, anime theme tokens are popular, but overall transaction activity is low to medium. Strict regulation requires exchanges to hold licenses, and discussions focus on 5ch and X platforms.

• Russia : Markets are driven by sanctions, and DEX and P2P transactions are active. The Telegram community is highly speculative about Memecoin, but has low long-term persistence, and occasionally politically related tokens appear.

3. Memecoin ecological analysis in various places

3.1 United States

• Top narrative drivers - Trump and Musk: The top narrative of American Memecoin revolves around two core figures: Trump and Musk. Traders dig deep into their social media dynamics and look for potential narrative opportunities from avatars, signatures, retweets, and tweets to create corresponding Memecoin and hype. Musk's avatar change, Trump's campaign remarks, and even a short tweet may all be the fuse for the birth of the new Meme token. For example, Trump's X signature was "45th President of America". Later, when he ran for president again, many people predicted that he would change his signature to "45th & 47th President of America", so many coins such as $47 and $4547 appeared on the Sol chain.

• Political, economic and social events drive secondary narratives: The second-level Memecoin topic also involves influential figures in the political, technological and other fields, such as Steam founder Gabe Newell, Ethereum founder Vitalik Buterin, etc. At the same time, the Memecoin ecology in the United States is also closely integrated with economic policies, political events, and social news. For example, Trump promised to pardon Ross (Silk Road founder Ross Ulbricht), which gave birth to the $FreeRoss market; for example, Trump claimed that he would publish the "Loli Island" list, and tokens with related names have also become hot spots in market speculation; in terms of social news, Luigi's trial procedure triggered ****$LUIGI **** The rise makes it the top spot among celebrity coins.

• Positive and exciting narrative core: There is still a large part of the United States Memecoin that carries a certain positive and exciting narrative core that inspires a universal resonance. For example, the "FIGHT" that Trump shouted when he was shot evolved into the same name Memecoin $FIGHT , symbolizing the spirit of never surrendering; $FAFO (Fuck Around and Find Out) originated from a satire of corruption and inefficiency in the US government system; Squirrel Coin $PNUT **** Its mascot, squirrel, symbolizes justice in religion and overcomes obstacles, and is highly recognized in European and American culture.

• Community-driven, long-term holding: Compared with other regions, Memecoin traders in the United States prefer long-term community building rather than just short-term speculation. Based on Trump's policy remarks ****$FAFO has bred a strong community, with many holders long-term holdings for firm "diamond hands". This model of narrative-driven consensus and community-driven value has made the American Memecoin ecosystem show strong durability and influence.

3.2 China

• Dominantly led by European and American hot spots, lack of localized narratives: China's Memecoin market mainly follows European and American hot spots , traders tend to invest around the trends in overseas markets, and localized narratives are relatively lacking. However, many popular Meme images in Europe and the United States lack awareness in the Chinese market, which makes it difficult for local users to resonate. For example, the popular $PEPE in the European and American markets. Due to cultural differences and language barriers, Chinese traders failed to understand the memes of this emoticon package, so their participation in the early stages of $PEPE is relatively low. At the same time, since the circulation of information in the encrypted market is mainly English, many Chinese retail investors find it difficult to obtain first-hand information in a timely manner, which easily leads to lag in entry. In addition, the vast majority of tokens are named in English , making it difficult for many local narratives to form a global consensus, further limiting the development of China's local Memecoin.

• The local Memecoin ecosystem is weak and the hot spot effect is short: Although there is also localized Memecoin in the Chinese market, the overall popularity is limited, often lacking long-term narrative support , relying more on the short-term hot spot effect, and its life cycle is short. For example, Shen Teng mentioned $DogeKing in the Spring Festival Gala sketch, which happened to have a token of the same name in CEX, which ushered in a wave of market value increase in the short term. After that, the Spring Festival Gala section Memecoin will be launched every year, and retail traders will find angles to trade in the Spring Festival Gala program. In addition, when the domestic IP of film and television culture was released in North America, tokens such as $NEZHA and $AOBING were derived, and they attracted attention in a short period of time. Some of China's early recursive token projects had Meme attributes, but they failed to survive due to regulatory restrictions and market environment. For example, Pangu coins were defined by the state as pyramid scheme fraud and eventually disappeared due to regulatory issues.

• Focus on AI and technology sectors : Chinese traders are interested in the latest trends in AI and technology fields in their Memecoin selection and tend to invest in the direction of technology development. AI-related Memecoin has a high attention in the Chinese market, such as the local AI token DeepSeek and the AI ​​Goku developed by the University of Hong Kong. There have been several Memecoins of the same name on the market. Many overseas on-chain platforms or AI tools will be issued by the official team TGE tokens to exchange, making the project more valuable and credible. This difference makes the AI ​​theme Memecoin in the Chinese market more speculative , and investors need to be more cautious in identifying it to avoid falling into the trap of short-term speculation.

3.3 South Korea

• High-risk investment: South Korea's social class is severely solidified, and investors are more inclined to quickly accumulate wealth through high-risk and high-return investment methods. This psychology has prompted South Korean investors, especially young people aged 20-30, to be interested in VC-style, and Memecoin trading has become one of their top choices. South Korea's Memecoin transactions are fast and fluctuating, and the community is highly fanatical, but the profit window is extremely short , and the market operation model is more inclined to short-term speculation rather than long-term value investment.

• Popular entertainment culture strongly related: Korean Memecoin traders often combine K-pop idol culture, film and television works and online hot memes to promote market hype. For example, the adaptation of the $LUNA cryptocurrency-themed movie " Crypto Man" released at the beginning of this year caused a craze because of the fictional token $MOMMY mentioned in it. The concept was even hyped by speculators, with the market value of the token of the same name in the primary market up to 5 million. In addition, there were rumors that the second season of "Squid Game" would involve a certain cryptocurrency name, which also triggered a frenzy of altcoins on-chain. However, this kind of phenomenon is often accompanied by extreme short-term speculation, and market participants rely on information gaps to quickly pull the market, creating a "rich-making effect", but the subsequent market crash is also extremely fierce, making traders in non-core circles takeovers.

• The market is highly volatile and the turnover rate is extremely high: Because Korean investors tend toward short-term speculation , Memecoin's turnover rate in the Korean market is usually much higher than that in the European and American markets. The rapid flow of funds leads to severe short-term price fluctuations, which is also one of the main characteristics of Memecoin trading in the Korean market. The trading volume of Memecoin in South Korea is often highly correlated with the popularity on social media. In the Telegram, Twitter, Naver Café and KakaoTalk groups, investors will frequently share trading strategies, market sentiment and hot topics to form a strong network effect. When a Meme topic is popular in the community, the corresponding Memecoin transaction volume will usually rise rapidly within a few hours. On the contrary, if the market's attention to a certain project decreases, its trading volume will quickly dry up and enter a long-term downturn.

3.4 Europe

• Multicultural narrative, regional Meme has a strong influence: the Memecoin ecology in Europe is affected by more obvious regional culture . For example, the French and Belgian markets have some acceptance of Memecoin for comic images such as Asterix and Obelix, while the German market prefers Memes with political irony, such as tokens related to EU policy, energy crisis, inflation. In addition, football culture is prevalent in European countries. During World Cup, Champions League and other events, a large number of football-related memecoins often appear, such as $RONALDO, $MBAPPE, $MESSI, etc., which often have short-term but extremely explosive market conditions.

• Driven by political and social issues: Compared with the US market's attention to personality cults (such as Musk and Trump), the Memecoin ecology in Europe is more inclined to political issues, social issues and collectivist sentiment . For example, in the 2023 French retirement reform controversy, a token called $MACRON was briefly popular to satirize the reform policies of then-President Macron. In addition, Europe's strong anti-establishment sentiment, such as the $EUBUREAU token that satirizes the EU 's bureaucracy , and the $GRETA that satirizes the carbon tax policy (image of environmental activist Greta Thunberg), have all triggered an investment boom in a specific time.

• The combination of NFT and Memecoin, enhances artistic attributes: Because Europe has a strong artistic and cultural tradition , the European Memecoin ecosystem is easier to combine with NFT to form NFT assets with collection value. For example, the Web3 community in France and Italy tends to launch Meme tokens that combine classic artistic elements, such as $MONA based on the image of Leonardo da Vinci's Mona Lisa, or $VANGOGH based on Van Gogh's works. These tokens are usually issued in conjunction with NFT to increase market identity and collection value. In addition, the European digital art market is relatively developed, making the combination of Memecoin and NFT more market-acceptable, and tends toward culture and art, not just speculation.

• Low-risk investment preferences, strict regulatory environment: European investors have lower overall risk preferences, and Memecoin trading methods are also more cautious, and there is usually no large-scale FOMO-style hype. Europe's Memecoin ecosystem is more stable , and it prefers low-volatility Memecoin, and it combines community consensus to hold it for a long time.

• Social media has a lower influence and slower market spread: Memecoin communication in the European market mainly relies on Telegram, Reddit, Discord, while X and TikTok have relatively low influence. This leads to the slow spread of Memecoin and its explosive power is not as good as that of the US and Korean markets. For example, some Memecoin that was popular in the United States, such as $PEPE, were accepted late in Europe and did not gradually enter the vision of European investors until the market popularity has passed. This slower communication model has made the European Memecoin market less likely to surge and plummet in a short period of time, but is more inclined toward a community consensus and a slow accumulation development model.

3.5 Japan

• Combining animation, games and 2D elements: Japan's Memecoin development is influenced by local culture, especially 2D elements such as animation, games, and light novels. Japan has the world's most mature ACG (Anime, Comic, Game) industry, and many Memecoin projects will learn from well-known IPs or lead to popular Internet memes. For example, Memecoin has appeared with the characters "Attack on Titan" or "Evangelion". However, due to Japan's strong copyright awareness, many such tokens face greater legal risks due to copyright issues and are difficult to survive for a long time .

• Social media and VTuber Influence: In Japan, VTuber (virtual anchor) culture is popular. Many traders will pay attention to VTuber's remarks and live broadcast content, and even some well-known VTuber may inadvertently mention a certain online meme, triggering a Memecoin craze. For example, Hololive's VTuber once mentioned " grass" (くさ/kusa ) in the live broadcast. This Japanese online term originated from "laughing" (わらい/warai), which triggered the ****$KUSA **** The tokens have a brief surge. In addition, platforms such as X, Niconico and 5ch forum are also the main channels for Japanese Memecoin traders to obtain information.

• Seasonal Memes and Festival Limited Memes : The Japanese Memecoin market has a strong seasonal cultural characteristics. Memecoin with corresponding themes often emerges during specific festivals or events (such as cherry blossom season, Chinese Valentine's Day, Halloween, Red and White Song Festival, Comiket Comic Exhibition, etc.). For example, during the cherry blossom season, tokens such as $SAKURA and $OHANAMI (お日本) were hotly traded in the short term, combining real festival culture with virtual assets to form a "short-term speculation" phenomenon.

3.6 Russia

• Dominant local social platforms, and active TG community: Due to Russia's restrictions on Western social platforms such as X and Instagram, the dissemination of local Memecoin mainly relies on Telegram and VK (Russian social platforms), for information sharing and market manipulation. This social culture has prompted Russia's Memecoin to be more inclined to be a communication model in a closed circle . Compared with the European and American markets, the diffusion speed is slower, but the community consensus is strong and the coin holders are more loyal.

• Due to sanctions, liquidity of funds is restricted: As Russia faces international sanctions, many mainstream exchanges impose restrictions on Russian users, making the local Memecoin's liquidity of funds is low and it is difficult to enter the international market. Therefore, Russia's Memecoin transactions rely more on local CEXs, such as EXMO and YoBit. In addition, due to the blockade of the payment system, the transaction costs of Russian users in overseas markets are high, resulting in limited transaction activity of some Memecoin and it is difficult to form a global consensus.

• The coexistence of safe-haven demand and speculative psychology : Russia is affected by long-term high inflation, depreciation of ruble and international sanctions, and the cryptocurrency market has become an alternative safe-haven asset for many investors to hedge against the depreciation of ruble and avoid asset shrinkage. Especially during the period of turbulence in the economic situation and limited fiat currency exchange, the transaction volume of the crypto market often surges, and users tend to pursue high-risk and high-return Meme projects, and make up for the losses caused by the depreciation of fiat currency assets through short-term speculation.

4. Summary of the characteristics of Memecoin KOLs in various places

4.1 European and American homes

Representative KOLs of European and American countries—Murad @MustStopMurad

Murad’s insights on Memecoin: Memecoin has long been regarded as a copycat because it lacks technical support and practical application , and relies more on market sentiment and community consensus. But Murad gives Memecoin’s narrative a deeper value. He believes that the function of a good Memecoin is to provide fun, reduce loneliness, identity, and bring resonance, emotional connection, sense of mission and meaning, entertainment, and happiness.

Murad 's insights on Memecoin

Murad filtering criteria for Memecoin

Market Cap Range: Focus on medium-sized market cap currencies with market caps ranging from $5 million to $200 million.

Chain selection: Popular to projects on Solana and Ethereum chains, and exclude projects on chains such as Base, Ton, and Sui.

• Project History: Select tokens that have been present for at least six months and have experienced at least two 70% plunges.

• Murad 's recent investment performance : He purchased 10.25 million $SPX tokens four months ago for about $98,000, and his current value has risen to about $7.89 million, with a return on investment of about 7,900%. However, his crypto asset portfolio has shrunk by about 45% in half a month, with a net loss of US$11.1 million, and his main holdings of US $ 72 to US$0.40.

Characteristics of Memecoin KOL in European and American countries

• Avatar and Identity Positioning: KOL Avatars usually have unique visual symbols to establish their own identity. Most avatars are made of Pepe, BAYC, and Milady. ****NFT , or pixel-style cartoon images, such as CryptoPunks, means that they have deeply rooted in the Meme track, participated in the crypto market early, and have certain financial strength and industry influence. In X 's profile , the following keywords are usually included: Meme, Memecoin, gem, gem hunter/finder, 100X, degen, altcoin, alpha to convey their attention direction and speculative style to the market.

• Content operation and promotion strategy: Memecoitn KOLs in Europe and the United States usually have the following operating models. Continuous publicity, KOLs usually keep posting around a Memecoin, repeatedly mentioning the token within one to two weeks, rather than just CAs that release multiple new projects every day. With multi-angle marketing, they will not only publish simple "buy" signals, but also combine market sentiment, KOL dynamics, related news and other content to create a more attractive narrative. If a Memecoin is related to Elon Musk and Trump, they will amplify the correlation and enhance the FOMO effect. Guide market sentiment. When Memecoin enters a critical pull-up stage, KOLs will suggest that prices may skyrocket, affecting the FOMO group. When the market value pulls back, they will turn to words such as "long-term holding" and "community consensus" to maintain investor confidence.

• Tweet Interaction: In tweet operation, in addition to directly recommending projects, we also often interact with fans. For example, post an open question What is the next 100x Memecoin? and attach the related hashtag #Memecoin #100x #crypto . This type of tweet guides fans to recommend tokens in the comment area, creating a highly interactive discussion atmosphere. The advantage is that it can attract traffic, enhance community stickiness, and help KOLs identify market hotspots.

Community management model: European and American KOLs build their own private domains in TG and Discord, and the community management methods are relatively centralized , forming a KOL-led communication model. The specific manifestations are as follows:

1. Fixed news push, community operators (KOLs or assistants) will publish Memecoin-related news, market trends, KOL views, etc. every day.

2. The ban mode. Many European and American TG communities adopt semi-closed management. Ordinary members cannot chat and interact in the group at will. Instead, they mainly express support through likes, love, and retweets, rather than free communication.

3. Create a FOMO within the group. KOL will send market sentiment information within the community, including large-scale buy orders, a celebrity's attention, and a certain currency will be launched on CEX soon, etc., to improve the conversion rate. Overall, the operating model of Memecoin KOL in Europe and the United States is more stable, emphasizing brand building and long-term holding, rather than relying solely on short-term speculation to attract market attention.

4.2 China

Representative KOL in China——0xWizard @0xcryptowizard

Narrative view of Meme coins: 0xWizard believes ****AI track + Meme narrative is a new trend in the future crypto market. He emphasized that the value of Memecoin is not only a reflection of market sentiment, but also community resonance, emotional connection and a sense of mission. He will ****$ACT , $GOAT , $BMT **** The AI ​​Meme project is regarded as a Renaissance of AI, and believes that future AI will no longer be a simple assistant, but a free soul with an autonomous consciousness.

0xWizard filtering Memecoin criteria:

1. Spread chips: Priority is given to decentralized capital distribution, avoid community coins that are highly controlled by a single large account or team.

2. New narrative, new track: He emphasized that Memecoin cannot be just a simple emotional hype, but must have innovative narratives and emerging market opportunities. For example, $ACT combines Meme coins with AI tracks.

3. Community activity: 0xWizard attaches importance to community construction. He believes that a successful Memecoin must rely on strong community consensus and prioritizes projects with high user stickiness, active interaction and strong sense of belonging.

4. Small market value, high growth potential: Screen projects with smaller market value in the early stage. Driven by market sentiment, this type of currency can create a greater wealth effect for investors in the primary and secondary markets.

• Timely: Priority is given to those projects that are in the market, controversial, or are breaking out. For example, $ACT combines the AI ​​track and Meme culture, which fits the popularity of the AI ​​field.

• 0xWizard 's influence: Wizard topped the introduction tutorial of Memecoin on Twitter, expanding its audience and being friendly to novices, making more newcomers willing to follow his investment ideas. Unlike the general high-frequency KOL, Wizard will share his in-depth insight into the industry in daily tweets, which makes his influence not only limited to Memecoin investors, but also attracts the attention of a wider range of Web3 practitioners. After Wizard successfully promoted the two Memecoin projects, $ACT and $GOAT , its market influence and call-out effect have reached a new level. He intervened from the small-cap stage of the project in the early stages of the project, and eventually pushed these two coins onto the exchange through social marketing and precise order shouting. These two successful cases not only verified his investment vision, but also made the market trust his recommendations more. Wizard has become the top KOL in the Chinese district with successful order shouting, in-depth insight and strong community influence , combining Trading and Branding.

0xWizard 's X page

Characteristics of Memecoin KOL in China

• Business model : Compared with the content-driven and community-building KOL model in European and American markets, many KOLs in the Chinese region will cooperate with Trading Bot (GMGN, PEPE, UniversalX, PinkPig). KOL will also establish a partnership with CEX (Binance, bybit, okx) to obtain commission rebates by inviting new users to register for transactions. This cooperation model can provide KOL with a stable source of returns and a bargaining chip to fully participate in the market. KOLs in the Chinese region pay more attention to short-term returns and user growth, and attract users through high-frequency promotion, airdrop activities, transaction incentives, etc.

• Content operation and promotion strategy: China Memecoin KOL content operation strategy is traffic-oriented , tending to quickly capture market hot spots rather than long-term deepening of single projects, emphasizing " traffic capture " and "hot spot follow" . One of the main operating methods is to publish multiple CAs at high frequency, use Twitter's traffic mechanism to maximize the use of short-term traffic dividends . Popular Memecoin appears in the market, and KOLs will quickly follow up and add tags ( #Token or $Token) to their tweets, so that tweets can enter the traffic pool of the topic. This method can bring higher views and exposure, allowing tweets to be seen by more potential investors, and thus quickly gain fans in a short period of time.

• Community management model: Telegram or WeChat communities operated by Chinese KOLs are usually extremely active. Unlike the "no-guy + information transmission" model adopted by European and American KOLs, Chinese communities allow members to communicate freely . The chat content not only includes transaction sharing, but also involves gossip in the circle, capital trends, and even trivial matters in life. This highly interactive community atmosphere makes KOL's influence not only reflected in information release, but also in real-time discussions and emotional interactions among community members.

The community population structure is usually pyramidally layered:

1. Core managers include group owners or assistant administrators, and a few core personnel are responsible for managing the community, maintaining high-frequency interactions, and publishing newly discovered Memecoin or important market information as soon as possible.

2. Active contributors include senior traders and Alpha intelligence sharers, "dog-beating" users who frequently monitor dynamics on the chain, and traders who enthusiastically promote after buying a token. These people are highly sensitive to market trends and are willing to continue to output.

3. Ordinary members , whose number includes up to followers, observers, etc. They may not speak often, but will trade according to market sentiment at critical moments.

4.3 South Korea

Summary of Korean KOL characteristics

• The population base is small, and KOL content is widely distributed: Since South Korea has a relatively small population base, KOLs in the encryption field have not formed a clear vertical division of labor like Europe, the United States or China. Most KOLs have a wide coverage of content, and usually publish airdrop, industry news, BTC trends, secondary market investment and research, on-chain hotspot tracking, and macroeconomic situation assessment in one account at the same time. This "wide casting net" content strategy can attract audiences at different levels, and also reflects the characteristics of relatively concentrated Korean market but diversified user needs.

• Lack of vertical KOLs focusing on Memecoin: Unlike Europe, America or Chinese, South Korea has not yet formed a top KOLs focusing on the Memecoin field. Although some KOLs will also mention Meme-related projects, they have not thoroughly explored, followed up for a long time or established an exclusive Meme community.

• Multi-platform operation - TG, YouTube, Instagram: South Korean KOL is not limited to a single platform, but will enhance exposure and influence through multi-platform content operation. For example, on YouTube, it mainly uses market analysis videos. The common cover is K-line chart and strong visual elements, which has high click inducibility; Instagram, as an auxiliary communication channel, often publishes transaction screenshots, opinion summary, event trailer and other light content. Many Korean KOLs will improve content recognition and professionalism through a unified cover design style and brand visual identification system (Visual Identity), and gradually establish their own brand image.

Korean Crypto YouTuber page

4.4 Japan

Representative KOL in Japan——LUCIAN|るしん@lucianlampdefi

• The two-dimensional element dominates: Japanese KOLs like to use anime-style avatars, and their background images, AMA promotional posters, and brand promotion posters usually use the two-dimensional or cyberpunk style to attract young Japanese audiences. Influenced by Vtuber culture, some KOLs use virtual avatars instead of real-life photos for social interaction. This trend is particularly evident in the NFT field , and many Japanese KOLs will use animation PFP or even AI-generated characters to enhance their personal brand.

• Content style: Japanese KOLs’ content styles are usually more delicate and focus on aesthetics, avoid over-disguised marketing, but tend to attract audiences through narrative and visual. When promoting Memecoin or chain games, they often adopt animated immersive narrative. Fan groups highly agree with the second-dimensional culture, so KOLs will cater to this when publishing content, using anime emoji packages, second-dimensional memes, etc.

LUCIAN 's X page

4.5 Russia

Characteristics of Russian crypto community:

• Users are highly dependent on TG : Russia's Memecoin market is affected by the state's restrictions on social media platforms. Twitter has been banned and local users cannot directly access the platform, which has led to the KOLs in Russia and CIS countries having to turn to other social platforms (TG/Discord) to form an ecosystem different from the global mainstream market. Russia's KOLs mainly spread and promote tokens through TG groups or channels . The community adopts semi-closed management, and the communication is more hidden than Twitter. Some communities adopt a subscription system , and users need to pay to enter the VIP group to view internal information. In general, compared with the European and American markets, the promotion model of Russian KOL is more low-key and fragmented.

• Content transfer and interaction : KOL usually transfers hot content on Twitter, such as currency circle news, new currency outlets, airdrop information, etc. to the TG channel, and publishes pictures and copywriting . Community members can like, comment and interact with the news to form an interactive ecosystem. Unlike the KOL on Twitter that focuses on tweets, Russian KOLs rarely directly publish CA promotional Memecoin on the TG channel, but prefer to share market dynamics and investment information .

• YouTuber influence : Russian KOLs may work with the CTO community to create YouTube videos for a token. These YouTube videos are usually quoted at a lower price, with a video of $300-500, which is more cost-effective than the European and American markets. Since Russian Crypto users rely more on TG, YouTube videos have limited influence, but they are still one of KOL's promotional and profitable channels.

Summarize

From the United States, South Korea, Japan, China to Russia, the Memecoin markets in different countries and regions have shown completely different cultural genes. Local narratives and trading logic have always been the key factor in whether Memecoin can quickly break the circle and continue to pull the market. For the project party, if you want to enter different regional markets, you must understand the community culture, communication channels and hot narratives in various places, and formulate targeted marketing and community strategies.

In the future, Memecoin will no longer be a simple speculative product, but a digital asset that combines entertainment, cultural identity and community consensus. JE Labs will continue to pay attention to changes in the global Memecoin ecosystem, helping more projects achieve breakthrough growth in Asian and global markets.